обновлено 2 дня назад
Manager, Integrated Marketing, Consumer - DashPass Benefits
142 800 - 210 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Integrated Marketing, Consumer - DashPass Benefits (Consumer Marketing): Developing integrated marketing and go-to-market strategies for DashPass benefits, new use cases, and member value propositions with an accent on consumer insights, experimentation, positioning, and cross-functional execution. Focus on validating new membership experiences, driving adoption and retention, and translating market and customer data into product strategy and investment decisions.
Location: New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; or Washington, D.C.
Salary: $142,800–$210,000 USD annual base salary, plus potential equity grants.
Company
builds last-mile delivery technology that connects people with local businesses and supports local economies.
What you will do
- Own the marketing strategy for DashPass benefits and new use cases, shaping member discovery, adoption, and value realization.
- Develop, position, and validate new member value propositions beyond delivery savings.
- Lead integrated go-to-market strategies for new benefits, experiences, and services from concept through launch and optimization.
- Coordinate cross-functional initiatives with Product, Strategy & Operations, Analytics, Finance, Engineering, and Marketing.
- Translate consumer insights, experiments, and market trends into recommendations for product strategy, investment decisions, and roadmap priorities.
- Drive DashPass adoption, engagement, retention, and long-term member value.
Requirements
- Bachelor’s degree or higher; an MBA is preferred.
- 6+ years of experience in consumer, integrated, growth, product, membership, subscription, marketplace, retail, or e-commerce marketing.
- Experience leading complex cross-functional initiatives from strategy through execution.
- Experience developing positioning, go-to-market strategies, and growth plans for products, benefits, services, or customer experiences.
- Strong business judgment, communication, storytelling, data analysis, and consumer-insight skills.
- Ability to work through ambiguity, build new programs, evaluate opportunities, and influence diverse teams without direct authority.
Culture & Benefits
- Comprehensive benefits for regular employees, including medical, dental, vision, disability, and basic life insurance.
- 401(k) plan with employer matching.
- 16 weeks of paid parental leave and family-forming assistance.
- Flexible paid time off for salaried roles, plus 80 hours of paid sick time per year.
- Wellness, commuter benefits matching, mental health support, and 11 paid holidays.
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