обновлено 2 дня назад
Manager, Integrated Marketing, Consumer - DashPass Habituation
142 800 - 210 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Integrated Marketing, Consumer - DashPass Habituation (DashPass Retention Marketing): Developing integrated marketing strategies and campaigns across CRM, paid media, in-app, push, and SMS channels to increase member engagement, habit formation, and subscriber retention. Focus on building A/B testing frameworks, activating segmentation and personalization, setting performance KPIs, and optimizing a significant marketing budget for measurable ROI.
Location: New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; or Washington, D.C.
Salary: $142,800–$210,000 USD annual base salary, plus potential equity grants.
Company
builds last-mile delivery technology that connects people with local businesses and supports local economies.
What you will do
- Develop integrated marketing strategies for the consumer business and coordinate execution across strategy, operations, finance, product, analytics, engineering, and marketing teams.
- Own the DashPass retention marketing strategy, representing member needs and identifying drivers of engagement, loyalty, and churn.
- Identify and execute opportunities to increase DashPass subscriber retention and member value.
- Lead end-to-end campaigns across CRM, paid media, in-app, push, and SMS channels.
- Build scalable A/B testing frameworks focused on segmentation, personalization, and first-party data activation.
- Set quarterly goals and KPIs, establish performance reporting, and optimize the retention marketing budget based on ROI.
Requirements
- Bachelor’s degree or higher; an MBA is a plus.
- 6+ years of B2C marketing experience, preferably spanning performance, retention, or integrated marketing.
- Experience launching new marketing channels and managing cross-functional initiatives.
- Ability to make data-driven decisions, synthesize detailed analysis, and act effectively with incomplete information.
- Strong verbal, written, communication, presentation, organization, and stakeholder management skills.
- Creative, entrepreneurial, customer-focused approach to solving complex problems and building with limited resources.
Culture & Benefits
- Comprehensive benefits for regular employees, including medical, dental, vision, disability, and basic life insurance.
- 401(k) plan with employer matching, paid parental leave, family-forming assistance, wellness benefits, commuter benefits, and mental health support.
- Salaried roles include flexible paid time off, 80 hours of paid sick time per year, and 11 paid holidays.
- Automated recruiting tools support the hiring process, with final decisions made through human review and oversight.
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