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Manager, Integrated Marketing, Consumer - DashPass Habituation

142 800 - 210 000$
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Manager, Integrated Marketing, Consumer - DashPass Habituation (DashPass Retention Marketing): Developing integrated marketing strategies and campaigns across CRM, paid media, in-app, push, and SMS channels to increase member engagement, habit formation, and subscriber retention. Focus on building A/B testing frameworks, activating segmentation and personalization, setting performance KPIs, and optimizing a significant marketing budget for measurable ROI.

Location: New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; or Washington, D.C.

Salary: $142,800–$210,000 USD annual base salary, plus potential equity grants.

Company

hirify.global builds last-mile delivery technology that connects people with local businesses and supports local economies.

What you will do

  • Develop integrated marketing strategies for the consumer business and coordinate execution across strategy, operations, finance, product, analytics, engineering, and marketing teams.
  • Own the DashPass retention marketing strategy, representing member needs and identifying drivers of engagement, loyalty, and churn.
  • Identify and execute opportunities to increase DashPass subscriber retention and member value.
  • Lead end-to-end campaigns across CRM, paid media, in-app, push, and SMS channels.
  • Build scalable A/B testing frameworks focused on segmentation, personalization, and first-party data activation.
  • Set quarterly goals and KPIs, establish performance reporting, and optimize the retention marketing budget based on ROI.

Requirements

  • Bachelor’s degree or higher; an MBA is a plus.
  • 6+ years of B2C marketing experience, preferably spanning performance, retention, or integrated marketing.
  • Experience launching new marketing channels and managing cross-functional initiatives.
  • Ability to make data-driven decisions, synthesize detailed analysis, and act effectively with incomplete information.
  • Strong verbal, written, communication, presentation, organization, and stakeholder management skills.
  • Creative, entrepreneurial, customer-focused approach to solving complex problems and building with limited resources.

Culture & Benefits

  • Comprehensive benefits for regular employees, including medical, dental, vision, disability, and basic life insurance.
  • 401(k) plan with employer matching, paid parental leave, family-forming assistance, wellness benefits, commuter benefits, and mental health support.
  • Salaried roles include flexible paid time off, 80 hours of paid sick time per year, and 11 paid holidays.
  • Automated recruiting tools support the hiring process, with final decisions made through human review and oversight.

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