Dasher Marketing Manager - New Bets

Location: New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; or Washington, DC

Salary: $142,800–$210,000 USD per year, plus potential equity grants.

Company

hirify.global develops delivery products and services connecting Customers, Merchants, and Dashers, including new delivery experiences and earning opportunities.

What you will do

• Lead go-to-market strategy for new and evolving Dasher-facing programs across DashLink, DSD, Pizza, Alcohol, and other expansion verticals.
• Design and execute marketing experiments and pilots, synthesize results, and scale successful offerings.
• Partner with research and insights teams to identify Dasher needs, pain points, motivations, and opportunities for vertical growth.
• Build campaigns with Creative, Brand, and CRM teams across in-app, email, owned, and earned channels.
• Report progress and recommendations to leadership through cross-functional business reviews.
• Coordinate with gear and supply vendors to design, procure, and deploy equipment for new offer types.

Requirements

• 5+ years of professional experience in marketing or strategy in a high-growth, fast-paced environment.
• Experience partnering with Product and Strategy teams and leading cross-functional initiatives.
• Strong project management, communication, analytical, market-sizing, forecasting, and campaign measurement skills.
• Ability to run A/B tests, use Excel, leverage AI tooling for insights, and ideally work with SQL.
• Experience combining surveys, UXR interviews, and quantitative data to define user problems and opportunities.
• Ability to balance strategic GTM planning with hands-on execution, including writing copy and setting up in-app and email campaigns.

Culture & Benefits

• Work on new business bets and emerging delivery opportunities in a cross-functional environment.
• Medical, dental, and vision insurance, disability and basic life insurance, and mental health benefits.
• 401(k) plan with employer matching and commuter benefits match.
• 16 weeks of paid parental leave, family-forming assistance, and 11 paid holidays.
• For salaried roles, flexible paid time off and 80 hours of paid sick time per year.