Marketing Analyst (iGaming)

Location: Austin, United States

Salary: $78,400–$145,600 per year

Company

hirify.global Interactive is hirify.global Leisure Limited’s regulated online real-money gaming business, providing content, technology platforms, and services across iLottery, iGaming, and online sports betting.

What you will do

• Build, enhance, and maintain business intelligence platforms, reporting solutions, dashboards, and analytical tools.
• Analyze complex datasets with SQL to support lottery digital initiatives and business decisions.
• Benchmark performance across channels and platforms and recommend growth opportunities.
• Evaluate CRM bonus campaign performance and support the development of new campaigns.
• Monitor industry trends and innovations and provide reporting for management.
• Gather and document requirements, coordinate with Product Owners and vendors, and support multiple projects through completion.

Requirements

• 3+ years of experience in marketing analytics or business analytics, focused on strategy, operations, and marketing data.
• Bachelor’s degree or equivalent experience in Business, Marketing, Economics, or a related field preferred.
• Knowledge of SSRS and ability to write complex SQL queries.
• Advanced Excel skills, including Power Pivot, Power View, Power Query, Pivot Tables, and Lookups.
• Experience with Power BI, data integrity validation, requirements documentation, and converting complex data into actionable insights.
• Must be authorized to work in the United States without current or future visa sponsorship. The role requires background screening and may require gaming regulatory licenses or registrations.

Nice to have

• Gaming analysis experience.
• Experience quickly investigating and mastering new datasets.

Culture & Benefits

• Collaboration with business, operations, product, technology, and vendor teams.
• Training and conference attendance may be available to develop knowledge and skills.
• Health, dental, and vision insurance.
• Paid time off and a 401(k) plan with employer matching.
• No travel is expected for the role.