4 дня назад
Associate Manager, Consumer Retention Marketing
108 800 - 160 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Manager, Consumer Retention Marketing (Lifecycle/CRM): Building and optimizing DoorDash’s US consumer onboarding lifecycle across push, SMS, in-app, email, and other channels with an accent on personalization, experimentation, budget allocation, and funnel measurement. Focus on defining trigger logic and channel sequencing, diagnosing conversion breakdowns, and building a data-informed onboarding system that turns new signups into long-term engaged customers.
Location: United States — Remote
Salary: $108,800–$160,000 USD per year, plus potential equity grants
Company
builds last-mile delivery technology that connects consumers with local businesses and supports local economies.
What you will do
- Own the consumer onboarding lifecycle from sign-up through habituation, including milestones, trigger logic, channel sequencing, and success metrics.
- Iterate on onboarding programs and improve sign-up-to-habituation conversion through structured testing.
- Expand customer touchpoints across push, SMS, in-app, and other channels.
- Introduce personalization using customer attributes, behavioral signals, and segment data.
- Manage onboarding budgets, allocate spend, and make performance-based investment decisions.
- Build KPI frameworks, reporting cadences, and cross-functional alignment with Product, Analytics, and Operations.
Requirements
- 4–6+ years of experience in lifecycle, CRM, or retention marketing.
- Strong technical depth and experience with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
- Experience executing campaigns across email, push, SMS, and in-app channels.
- Ability to run structured experiments, interpret results, and prioritize improvements.
- Experience managing marketing budgets and using data to diagnose funnel performance.
- Ability to work remotely from the United States.
Culture & Benefits
- Comprehensive benefits for regular employees, including medical, dental, and vision coverage.
- 401(k) plan with employer matching, paid parental leave, paid time off, and paid sick leave.
- Flexible paid time off for salaried roles and 11 paid holidays.
- Wellness, commuter, disability, life insurance, family-forming, and mental health benefits.
- Compensation is localized based on work location and market conditions.
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