Retention Marketing Manager (E-commerce)

Location: Los Angeles, CA; hybrid schedule with three days in-office Tuesday–Thursday at the LA Arts District location

Annual compensation: $81,000–$120,000

Company

hirify.global is an e-commerce apparel company focused on clean luxury, ethical factories, premium materials, and more sustainable production.

What you will do

• Execute email and SMS campaigns, including segmentation, A/B testing, calendar management, and deployment.
• Own segmentation and lifecycle strategy across welcome, purchase, post-purchase, replenishment, winback, VIP, and churn-risk journeys.
• Develop cohort strategies based on recency, frequency, monetary value, product affinity, discount sensitivity, and category behavior.
• Monitor campaign performance across open rates, click-through, conversion, repeat purchase, and retention KPIs.
• Partner with Creative, Marketing, Merchandising, Analytics, and Engineering to deliver personalized customer experiences and accurate reporting.
• Identify opportunities to retain high-value customers, re-engage lapsed users, and improve acquisition through retention insights.

Requirements

• 4–6 years of experience in retention or lifecycle marketing within e-commerce.
• Hands-on experience with major ESP platforms such as Klaviyo, Braze, or SailThru.
• Strong analytical and reporting skills, with comfort using retention and e-commerce metrics.
• Experience executing marketing campaigns with a test-and-learn approach.
• BA/BS degree or equivalent relevant experience.
• Ability to work three days per week in the Los Angeles office.

Nice to have

• Experience guiding junior team members or external partners supporting email development.
• Knowledge of current retention and lifecycle marketing trends and competitive practices.

Culture & Benefits

• Highly collaborative, hands-on role with cross-functional visibility and direct impact on retention efforts.
• Work environment grounded in ethical production, sustainability, and customer-focused values.
• Opportunity to shape personalized customer experiences across the full lifecycle.