Associate Director of Insights & Optimization (Marketing Analytics)

Location: Boston, United States

Annual salary: $200,000–$240,000

Company

hirify.global is a law firm with a Marketing and Client Development team focused on connecting marketing performance and client growth to firm-wide business outcomes.

What you will do

• Define the enterprise analytics strategy and measurement framework, including KPIs linked to growth and practice revenue.
• Lead the architecture and development of an intuitive, self-service dashboard ecosystem for real-time marketing and client development insights.
• Develop audience segmentation, lifecycle modeling, governance, and optimization guidance for campaigns, spend, and resources.
• Translate complex analyses into executive data stories and impact reports covering market position and pipeline.
• Lead analysts and oversee the offshore delivery model while mentoring direct reports and managing staffing, performance, and development.
• Partner cross-functionally and guide the evolution of the data lake, BI tools, CRM analytics, and attribution capabilities.

Requirements

• 8+ years of applicable experience in marketing, business development, strategy, transformation, or growth functions.
• 4+ years of management experience, with some experience at a senior level preferred.
• Hands-on experience with audience segmentation, advanced reporting, querying, and cross-filter logic across CRM, MAP, and orchestration technologies.
• Skills in data manipulation, analysis, and visualization, including advanced Excel, SQL, and Power BI.
• Bachelor’s degree and the ability to deliver business-focused insights and data storytelling to cross-functional stakeholders.
• Ability to work extended or weekend hours and travel when required; proficiency in Microsoft Office, iManage, and other firm applications after orientation.

Nice to have

• Prior legal industry experience.

Culture & Benefits

• Competitive compensation and a broad elective benefits package.
• Medical, dental, vision, health savings account, flexible spending accounts, commuter benefits, and life insurance options.
• 25 days of paid time off and 10 paid holidays annually.
• Parental leave, fertility benefits, backup care, and other family support benefits.
• Firm-paid life insurance, AD&D, long-term disability, and short-term medical benefits for eligible employees.