Senior Manager, User Growth & Engagement (CRM)

Location: Irvine, California, United States; on-site

Salary: $140,000–$170,000 per year

Company

Global provider of networking devices and smart home products, serving customers in more than 170 countries.

What you will do

• Unify user identities and fragmented data across website, app, email, and retail systems.
• Lead CRM strategy across email, app messaging, and web to drive activation, retention, repeat purchase, and product adoption.
• Develop and automate lifecycle programs covering onboarding, feature adoption, loyalty, cross-sell, and win-back journeys.
• Build user communities through forums, reviews, and ambassador programs to strengthen advocacy and brand affinity.
• Own CRM/CDP operations, including segmentation, multi-channel campaign deployment, deliverability, analytics, and optimization.
• Manage and mentor a small team while partnering with Product, Engineering, eCommerce, Marketing, and Support on growth initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field.
• 6+ years of experience in CRM, lifecycle marketing, user operations, or growth automation within CPG or consumer electronics.
• Experience activating and retaining large-scale user bases, preferably 1M+ users, and driving in-app revenue growth.
• Hands-on experience with enterprise CRM and marketing automation platforms such as Emarsys, Braze, Iterable, Salesforce Marketing Cloud, or Klaviyo.
• Strong technical expertise in customer identity, behavioral tagging, segmentation, personalization, automation, and complex customer journey design.
• Knowledge of GDPR, CCPA, and CAN-SPAM, plus experience with multi-channel lifecycle programs and community engagement platforms.

Nice to have

• Experience in consumer electronics, IoT, or app-connected hardware.
• Knowledge of behavioral copywriting principles for lifecycle optimization.
• Familiarity with data privacy regulations across multiple geographies.
• Ability to turn user data into actionable business recommendations.

Culture & Benefits

• Fully paid medical, dental, and vision insurance with partial dependent coverage.
• 401(k) contributions and annual pay increases following bi-annual reviews.
• Health and wellness benefits, including a free gym membership.
• Free snacks and drinks.
• Quarterly team-building events and an inclusive, growth-oriented workplace.
• Visa sponsorship is not available.