Senior Engagement Marketing Manager

Location: Remote US; the role is also listed as remote or hybrid in New York, NY.

Salary: Zone 1 (NYC and San Francisco Bay Area) $131,000–$160,000; Zone 2 $118,000–$145,000; Zone 3 $105,000–$128,000 per year.

Company

hirify.global helps frontline employees and managers develop their careers through enterprise workforce programs.

What you will do

• Design and execute learner activation, engagement, retention, enrollment, and program-completion strategies.
• Build personalized behavioral campaigns across email, SMS, and similar channels using platform data.
• Align lifecycle campaigns with corporate client objectives and employee needs in partnership with Customer Success.
• Collaborate with Product and Engineering on data tracking, product features, product-led growth, and customer-journey improvements.
• Analyze campaign performance with Hex, Amplitude, and FullStory; run experiments to optimize timing, messaging, and channels.
• Develop scalable engagement systems while maintaining personalization and content quality.

Requirements

• 5+ years of experience in lifecycle, growth, or engagement marketing.
• Strong ability to design campaigns and messaging around audience needs, segmentation, and business objectives.
• Fluency in analyzing performance data, identifying optimization opportunities, and personalizing content.
• Experience with funnel optimization, testing strategies, campaign management, and cross-functional execution.
• Proficiency with a marketing automation platform such as Customer.io, Braze, Iterable, or HubSpot.
• Expertise writing Liquid code for attribute- and event-based automated communications.

Culture & Benefits

• Remote-first culture with transparent collaboration, challenging work, fast learning cycles, practical training, and meaningful feedback.
• Comprehensive medical, dental, and vision coverage, with employer-paid coverage for employees.
• Flexible paid time off, 13 paid holidays, and paid parental leave.
• Professional development budget, company-provided laptop, wellbeing apps, and employee assistance support.
• Employer-paid disability and life insurance, 401(k), flexible spending account, and discounted pet insurance.