Product Marketing Manager-Government

Location: Hybrid role based in Carlsbad, California, with three days per week in the office. U.S. Citizenship required.

Salary: $118,500–$187,000 annually. For specific locations in San Jose, the San Francisco Bay Area, and the New York City metropolitan area: $147,000–$221,000 annually.

Company

hirify.global develops connectivity and communication solutions for consumers, businesses, governments, and militaries worldwide.

What you will do

• Develop product positioning, messaging, value propositions, buyer personas, use cases, and customer journey maps.
• Translate complex technical capabilities into narratives for government, defense, and national security audiences.
• Create go-to-market strategies, launch plans, presentations, solution briefs, white papers, sales playbooks, case studies, demos, and videos.
• Equip sales teams with training, messaging, competitive insights, and customer-facing materials.
• Partner with Product Management, Engineering, Communications, Demand Generation, Business Development, customers, and executives.
• Measure product adoption, customer engagement, market penetration, competitive performance, and marketing efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field.
• 10+ years of experience in product marketing, product management, solution marketing, or related roles.
• Experience in government, defense, aerospace, national security, or highly regulated B2B technology markets.
• Experience with product positioning, go-to-market strategies, launch plans, sales enablement, and technical product content.
• Knowledge of government procurement processes, acquisition cycles, and defense market dynamics.
• U.S. Citizenship required; ability to travel up to 25%.

Nice to have

• Active U.S. Security Clearance or ability to obtain one.

Culture & Benefits

• Hybrid work arrangement with regular office presence.
• Additional cash or stock incentives may be included in the compensation package.
• Medical, financial, and other benefits may be provided depending on the position.
• Benefits focus on holistic health and wellness.