Senior Product Marketing Manager – Cybersecurity

Location: Berlin, Germany — hybrid; Netherlands; United Kingdom

Company

Cybersecurity provider combining real-time threat detection, response, and recovery with embedded cyber insurance solutions for organizations across Europe.

What you will do

• Own positioning frameworks and value propositions for cybersecurity offerings aimed at technical and business buyers.
• Define go-to-market strategies with Product and Commercial teams for launches and major service updates.
• Create sales enablement materials, including pitch decks, training, battlecards, case studies, and product guides.
• Build competitive intelligence to support sales conversations and influence product strategy.
• Develop content supporting thought leadership, demand generation, and customer education.
• Measure messaging effectiveness and iterate based on customer feedback and market response.

Requirements

• At least 5 years of Product Marketing experience with proven cybersecurity expertise.
• Experience defining product messaging, executing go-to-market strategies, and enabling sales teams in complex B2B SaaS environments.
• Strong knowledge of cybersecurity markets, customer pain points, MDR, EDR, IR, and related technologies.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear business value.
• Strategic, analytical, autonomous, and execution-oriented approach with strong stakeholder management and project delivery skills.
• Fluent English and German at C2 level are required.

Nice to have

• Startup or scale-up experience in a high-growth company.
• Experience with positioning frameworks, go-to-market methodologies, product launches, or market repositioning.
• Experience with vendor-led or partner-enabled go-to-market models.

Culture & Benefits

• Work on a mission to protect organizations across Europe from real-world cyber threats.
• Collaborate with professionals from national CERTs, intelligence agencies, technology, and consulting backgrounds.
• Own a mission-critical product area in a high-growth cybersecurity scale-up.
• Access mentorship, growth opportunities, and broader strategy and leadership development.
• Remote-friendly culture with quarterly meetups, annual retreats, time off, wellbeing and volunteering days, competitive benefits, and equity participation.