Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Driving product differentiation, feature launches, and sales enablement for a school management platform with an accent on market positioning and cross-functional collaboration. Focus on crafting compelling narratives, accelerating product adoption, and integrating AI tools to optimize marketing delivery.

Location: Must be based in London, UK; hybrid role requiring two days per week in the office.

Salary: up to £65,000 per year

Company

hirify.global is an edtech company providing MIS and school management tools to over 12,500 schools and trusts to improve staff wellbeing and operational efficiency.

What you will do

• Define and execute go-to-market strategies for a core suite of products.
• Partner with Product, Sales, and Customer Success teams to drive feature adoption and revenue growth.
• Create differentiated positioning and messaging to simplify complex product value propositions.
• Develop high-impact sales and customer collateral to shorten sales cycles.
• Influence product roadmaps based on market insights and customer feedback.
• Manage and refine AI-driven workflows to automate and enhance marketing output.

Requirements

• Significant experience in B2B SaaS product marketing.
• Exceptional copywriting skills with the ability to translate complex tech into benefit-driven narratives.
• Proven track record of leading cross-functional initiatives with Product and Sales stakeholders.
• Strong project management skills and ability to work autonomously in a fast-paced environment.
• Practical experience integrating AI tools into daily workflows.

Culture & Benefits

• 32 days holiday (25 days annual leave + 7 company-wide days).
• Private Dental Insurance and comprehensive wellness benefits via AIG Smart Health.
• Enhanced maternity, adoption, and paternity leave packages.
• Dedicated professional development training budget.
• Flexible working environment with a focus on wellbeing and mental health support.
• Life Assurance at 3x annual salary and salary sacrifice pension scheme.

Hiring process

• Phone screen.
• 1st stage interview.
• 2nd stage interview.