US Marketing Lead (Fintech)

Location: New York, New York, United States; office-based 4–5 days per week

Company

hirify.global is a London-based financial technology company providing institutional clients with access to risk-adjusted cash investment options through a regulated Fixed-Term Fund platform.

What you will do

• Support the development and execution of the US marketing and go-to-market strategy.
• Build local market positioning and coordinate execution with the European and global marketing teams.
• Plan and manage webinars, events, sponsorships, partnerships, and industry marketing activities.
• Develop website copy, email campaigns, thought leadership content, customer stories, and social media content.
• Create and optimize digital demand-generation campaigns, marketing funnels, conversion metrics, and ROI reporting.
• Support lead generation, sales enablement, market research, and customer, competitor, and trend analysis.

Requirements

• 6–8 years of B2B marketing experience, ideally in financial services or fintech.
• Strong understanding of fintech, financial services, treasury, banking, or cash management.
• Ability to independently build and execute strategic marketing programs in a startup or scaleup environment.
• Experience planning, coordinating, and measuring events and webinars across time zones.
• Experience with CRM, email marketing, analytics, and marketing automation tools, including HubSpot, LinkedIn Campaign Manager, GA4, or Semrush.
• Excellent written communication and storytelling skills, with experience working cross-functionally and managing US-based agency partners.

Culture & Benefits

• Fast-paced scaleup environment combining strategic planning with hands-on execution.
• Stock options and performance-based bonus.
• 20 days of vacation.
• Enhanced 401(k) and comprehensive health insurance options.
• Short- and long-term disability, workers’ compensation, life, dental, and vision insurance.