Senior Marketing Manager (Fintech)

Location: United Kingdom, London

Company

hirify.global Investor Solutions provides financial data offerings, SaaS platforms, and client services through Commcise and Substantive Research.

What you will do

• Lead the end-to-end marketing function across Commcise and Substantive Research.
• Develop content strategies, whitepapers, case studies, webinars, PR, and thought leadership.
• Design and manage multi-channel demand generation programmes and inbound lead pipelines.
• Define product value propositions, messaging, website positioning, launches, and feature rollouts.
• Own event strategy, digital marketing, SEO, paid channels, and conversion rate optimisation.
• Set KPIs, track campaign ROI, build marketing dashboards, and collaborate with Sales, Product, Account Management, agencies, and vendors.

Requirements

• Proven experience in B2B demand generation or growth marketing, ideally in fintech, financial data, or SaaS.
• Hands-on experience building, measuring, and improving multi-channel campaigns.
• Experience with ICP frameworks, buyer personas, intent signals, and inbound funnel optimisation.
• Strong content and messaging skills, including whitepapers and quantified client case studies.
• Data-driven approach with the ability to translate performance metrics into actionable insights.
• Ability to manage multiple projects independently while maintaining quality and momentum.

Nice to have

• Experience marketing data or analytics products to institutional or professional buyers.
• Familiarity with intent data platforms, contact sourcing tools, and marketing automation.
• Experience producing ROI-led thought leadership and running industry events.
• Experience working cross-functionally in a fast-moving, high-ambiguity environment.

Culture & Benefits

• Work directly with Sales, Product, Account Management, and leadership.
• Opportunity to shape marketing strategy across two complementary businesses.
• Responsibility for category-defining financial data and SaaS solutions.
• Role combines strategic planning with hands-on campaign execution and optimisation.