2 часа назад
Head of Marketing (Fintech)
180 000 - 240 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing (Fintech): Building and scaling Truv’s demand generation engine through paid acquisition, events, integrated B2B campaigns, and account-based marketing with an accent on measurable pipeline, attribution, and revenue growth. Focus on optimizing acquisition channels, partnering with Sales on enterprise campaigns, testing growth opportunities, and building a high-performing marketing team.
Location: Remote from the United States; listed location is Miami
Salary: $180,000–$240,000 per year, plus equity
Company
provides a secure, real-time API platform for payroll account access, income and employment verification, and direct deposit switching.
What you will do
- Own demand generation strategy, marketing pipeline targets, and budget.
- Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and new channels.
- Develop the events strategy across conferences, executive dinners, webinars, and company-hosted events.
- Build integrated campaigns for priority accounts and buyer personas, partnering with Sales on execution, follow-up, and pipeline conversion.
- Manage marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.
- Build and manage the internal marketing team, agencies, and partners.
Requirements
- 8+ years of B2B marketing experience, ideally in a high-growth SaaS or fintech company.
- Experience building demand generation programs that produce measurable pipeline and revenue.
- Deep experience with paid acquisition, events, integrated B2B campaigns, and account-based marketing.
- Strong analytical skills and experience managing budgets, funnel metrics, attribution, and ROI.
- Understanding of enterprise B2B sales cycles and experience partnering closely with Sales.
- Experience building and leading high-performing marketing teams.
Nice to have
- Experience with public-sector business and state or federal agencies.
- Background in a high-growth SaaS or fintech company.
Culture & Benefits
- Fully remote work with flexible time off.
- Health, dental, and vision benefits.
- 401(k).
- Competitive salary and equity package.
- High-impact role with significant ownership over the marketing engine.
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