Field Marketing Specialist (Cybersecurity)

Location: São Paulo, Brazil

Company

TrendAI™, hirify.global’s enterprise AI security business unit, provides AI visibility and consolidated cybersecurity solutions for organizations.

What you will do

• Execute account-based marketing tactics, including programs supported by ABM platforms.
• Plan and deliver multichannel B2B campaigns across email, webinars, events, digital channels, and direct mail.
• Create, manage, and analyze data-driven marketing strategies and plans in collaboration with the LATAM marketing team.
• Manage agencies supporting demand generation, customer loyalty events, public relations, and graphic design.
• Analyze campaign data, ROI, cost per lead, acquisition costs, and overall business impact.
• Present results and trends to sales and marketing leaders while supporting cybersecurity platform certifications.

Requirements

• Degree in Marketing or a related field.
• At least 5 years of experience in field marketing for B2B companies.
• Experience creating, executing, and analyzing B2B digital marketing strategies.
• Experience with Marketo or Eloqua, CRM campaign tracking, marketing platforms, and Tableau or similar data-analysis tools.
• Excellent verbal and written communication skills in Spanish and English.
• Knowledge of social media management, data-driven decision-making, and project collaboration.

Nice to have

• Understanding of the B2B technology business.

Culture & Benefits

• Work in a multicultural organization focused on cybersecurity and AI.
• Collaborative environment that encourages innovation and continuous change.
• Equal employment opportunity and a commitment to diversity.