Director, NA Field Marketing (Cybersecurity)

Location: Remote, must be based in the United States and able to work across U.S. time zones; domestic travel up to 30–40% required

Company

hirify.global develops B2B security software and is building its field marketing function around cybersecurity conferences, customer events, and revenue-generating regional programs.

What you will do

• Own the regional field marketing strategy and calendar, including conferences, roundtables, executive dinners, meetups, sponsorships, and the flagship user event.
• Build and manage the events budget, allocating spend across sponsorships, owned events, and travel to maximize pipeline contribution and ROI.
• Partner with Sales, SDR, Demand Generation, and Product Marketing teams to align programs with territory plans, target accounts, and revenue goals.
• Design and execute ABM programs and integrated regional campaigns.
• Manage vendors and sponsorship relationships, negotiate contracts, and evaluate conference performance.
• Lead event logistics, KPI reporting, executive presentations, team development, and occasional public-facing representation.

Requirements

• 8+ years of experience in field marketing, event marketing, or demand generation, including at least 3 years in a leadership or head-of-function role.
• Experience in B2B SaaS, cybersecurity, cloud infrastructure, or technical enterprise IT.
• Track record of creating field programs that generate measurable pipeline, with expertise in attribution and marketing ROI reporting.
• Hands-on experience with large-scale conferences, sponsorships, booth strategy, speaking slots, and executive briefings.
• Strong budget management, vendor negotiation, project management, and multi-event execution skills.
• Proficiency with Salesforce, a marketing automation platform such as HubSpot or Marketo, and event management tools.

Nice to have

• Experience marketing to CISO, security engineering, IT administration, or DevOps audiences.
• Knowledge of the cybersecurity conference and analyst ecosystem, including Gartner and Forrester.
• Experience building field marketing functions at an early-stage startup or scale-up.
• Experience with executive programs, partner or channel events, ABM platforms such as 6sense or Demandbase, and event branding.

Culture & Benefits

• Player-coach role combining strategic planning with hands-on event execution.
• Remote work within the United States with collaboration across U.S. time zones.
• Opportunity to build the field marketing function and team from the ground up.
• Travel around major industry events, including occasional evenings and weekends.