4 дня назад
Product Marketing Manager (SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Product Marketing Manager (SaaS): Owning Expo’s end-to-end release and launch engine for open source libraries and paid cloud services with an accent on product positioning, developer adoption, and enterprise go-to-market. Focus on building repeatable launch processes, creating technical and executive messaging, using AI-driven workflows, and translating customer insights into market strategy.
Location: Remote (United States)
Company
is a roughly 50-person Series B startup building open source libraries and cloud services that help developers create and ship mobile and web applications.
What you will do
- Own ’s end-to-end product release and launch process, including cadence, checklists, timelines, and launch quality.
- Develop product positioning and messaging for ’s open source libraries and paid services, including EAS Build, Workflows, Update, Hosting, and Launch.
- Create product sheets, case studies, sales enablement materials, pitch decks, web content, and executive-facing ROI narratives.
- Lead ICP, buyer persona, and voice-of-customer programs to incorporate developer and enterprise insights into marketing strategy.
- Conduct market research and competitive analysis across mobile, web, and AI development.
- Partner with Product, Sales, Developer Relations, and Events on launches, campaigns, demos, and product-focused sessions.
Requirements
- 2+ years of SaaS product marketing experience, preferably in developer tools or cloud platforms.
- Experience with developer ecosystems and the challenges of shipping applications across iOS, Android, and web.
- Ability to manage both product-led growth and enterprise go-to-market motions.
- Strong communication and collaboration skills across Product, Sales, and Developer Relations.
- Ability to independently structure ambiguous problems, drive accountability, and deliver launches on schedule.
- Willingness to use AI tools such as Codex or Claude Code to build workflows and accelerate go-to-market execution.
Nice to have
- Previous experience in developer tools or cloud companies.
- Experience creating technical content, blog posts, sales decks, or executive narratives.
Culture & Benefits
- Remote-friendly environment with substantial flexibility and autonomy.
- Small, fast-moving team with broad ownership and responsibility.
- Builder-oriented culture focused on developer trust, customer feedback, and rapid execution.
- Opportunity to influence products and launches reaching millions of developers.
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