Product Marketing Manager (B2B SaaS)

Location: Remote - Work from Home

Company

hirify.global provides software for ABA practices and operators, supporting clinical workflows, data collection, billing, governance, audit readiness, and scaled multi-site operations.

What you will do

• Own product positioning and messaging for solo BCBA-owned practices, clinical directors, CFOs, RBTs, and national multi-site operators.
• Build the category narrative for enterprise expansion, including multi-site governance, audit readiness, and migration at scale.
• Lead product launch strategy and execution, from briefs and messaging through channel planning and post-launch analysis.
• Maintain customer-facing changelogs and plain-language product documentation for campaigns, decks, websites, and release communications.
• Create sales enablement materials including one-pagers, pitch decks, demo scripts, solution briefs, battlecards, talk tracks, and proof points.
• Run competitive intelligence, ICP and persona development, win/loss analysis, and customer insight programs with Sales, Product, Marketing, and RevOps.

Requirements

• 3–5+ years of product marketing experience at a B2B SaaS or technology company, with product launches that can be demonstrated.
• Excellent writing skills and the ability to explain complex products clearly to busy clinic owners and diverse business buyers.
• Proven experience using AI tools to improve processes.
• Ability to own ambiguous scope and independently sequence work as the first dedicated product marketing hire.
• Interest in regulated and clinically significant domains, including payer requirements, authorization utilization, and documentation compliance.
• Strong willingness to speak with customers directly and frequently.

Nice to have

• Experience in healthcare, behavioral health, ABA, autism services, EdTech, or another regulated clinical market.
• BCBA or RBT qualification, or experience working in or alongside ABA service delivery.
• Experience working directly with Product and Engineering teams.
• Experience marketing one product to both SMB and enterprise buyers.
• Experience in competitive or displacement-heavy markets.

Culture & Benefits

• Remote work-from-home arrangement.
• Broad ownership across positioning, launches, enablement, competitive intelligence, and customer insight.
• Close collaboration with Product, Sales, Marketing, Engineering, and RevOps.