Senior Paid Social Manager (AI)

Location: Hybrid and flexible, with occasional in-person attendance required. Primary residence must be in or near an approved city in the United States, Canada, or Mexico.

Salary: USD 89,000–156,000 outside California in the United States; USD 107,500–165,000 in California; CAD 113,000–144,000 in Canada. Additional equity and benefits are included.

Company

hirify.global operates digital content products including hirify.global, SlideShare, Everand, and Fable.

What you will do

• Own and optimize paid social budgets across Meta, TikTok, Reddit, and emerging platforms for web and mobile app campaigns.
• Develop acquisition strategies, audience targeting frameworks, bidding approaches, creative tests, and reusable testing playbooks.
• Collaborate with Creative on performance-focused ad concepts and lead learning reviews that turn test results into planning insights.
• Partner with Product and Engineering to identify landing-page friction and manage a CRO testing roadmap.
• Analyze the funnel from ad click through subscription activation and connect paid media inputs to downstream conversion outcomes.
• Partner with Data Science on attribution models, incrementality tests, LTV signals, analytics, and stakeholder reporting.

Requirements

• 6+ years of paid social campaign management experience, including at least 3 years with subscription or D2C products.
• Proven ability to scale social advertising spend while maintaining or improving LTV:CAC.
• Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads, including testing of bidding, creative, and audience strategies.
• Strong knowledge of conversion optimization, attribution, incrementality testing, automated bidding, CPA, and ROAS.
• Excellent analytical, data visualization, cross-functional collaboration, and stakeholder management skills.
• Primary residence must be in or near one of the approved United States, Canadian, or Mexican cities.

Nice to have

• Google Tag Manager experience.
• Mobile app marketing and app store optimization experience.
• Experience marketing subscription products or digital content services.
• Familiarity and eagerness to work with AI tools.

Culture & Benefits

• Flexible work model with intentional in-person collaboration.
• Health, dental, vision, mental health, disability, and family support benefits.
• Paid vacation, sick time, holidays, winter break, volunteer time, and sabbaticals.
• Retirement matching, employee equity, learning programs, wellness and home office stipends.
• Access to hirify.global products and enterprise access to leading AI tools.