Performance Marketing Manager, North America

Location: Remote, District of Columbia, United States; campaigns target U.S. and Canadian audiences.

Company

hirify.global is an online university expanding access to education for learners and employers through a global, international community.

What you will do

• Plan, launch, manage, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
• Own campaign structure, targeting, bidding, budget pacing, tracking, media planning, and testing across audiences, creative, offers, and landing pages.
• Monitor the funnel from lead generation through application starts, completed applications, and enrollment; identify drop-offs and coordinate improvements.
• Align campaign activity with Sales, Admissions, Creative, Marketing Operations, website, and digital teams.
• Maintain reporting dashboards, contribute to enrollment forecasts, and translate performance data into decisions and experiments.
• Manage vendors and cross-functional initiatives from planning through completion, including webinars, partnerships, and events where campaign expertise is needed.

Requirements

• At least four years of hands-on performance marketing or demand generation experience.
• Experience managing paid campaigns targeting U.S. or Canadian audiences.
• Strong working knowledge of Google Ads and Meta Ads; LinkedIn Ads experience is a plus.
• Experience improving downstream conversion and acquisition efficiency across a multi-stage funnel.
• Proficiency with HubSpot or a comparable CRM, GA4, campaign attribution, and reporting tools.
• Strong analytical, communication, project coordination, and cross-functional collaboration skills.

Nice to have

• Experience with higher education or adult learner acquisition.
• Experience with LinkedIn Ads.

Culture & Benefits

• Work in a motivated, creative, and innovative marketing team focused on testing and solving challenges.
• Collaborate internationally with Sales, Admissions, Creative, and Marketing Operations.
• Use AI tools for research, analysis, campaign development, and routine workflows, with human review for accuracy and brand alignment.
• Have room to shape campaigns and contribute to expanding access to education.