Director, Consumer Growth - AI-Native (AI)

Location: Austin, TX, United States; hybrid workplace, with ATX preferred.

Company

hirify.global operates a consumer healthcare business focused on consumer acquisition, testing, and commercialization.

What you will do

• Design and build the agent orchestration layer for paid media using AI and platform-native automation.
• Build an AI-assisted creative engine that generates, tests, and iterates advertising concepts within healthcare compliance standards.
• Own paid social, paid search, SEO, AEO/GEO, content, budgets, bidding, audiences, and optimization.
• Manage an annual media budget of $5M+ against CAC, ROAS, and payback targets.
• Lead incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking.
• Identify and validate new revenue vectors through landing pages, fake-door tests, prototypes, and experiments.

Requirements

• 10+ years of growth or performance marketing experience, including 5+ years managing paid social and paid search directly in-platform.
• Experience managing multi-million-dollar media budgets against CAC and payback targets.
• Hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis.
• Experience owning organic acquisition channels alongside paid acquisition.
• Strong understanding of growth economics, incrementality testing, and post-iOS attribution.
• Experience leading small teams and managing agencies; BA/BS or equivalent experience.

Nice to have

• Experience advertising in healthcare, telehealth, pharma, or another regulated category.
• Experience with DTC subscription or repeat-purchase businesses.
• Experience launching 0-to-1 products, landing pages, or fake-door tests.

Culture & Benefits

• Hybrid work environment based in Austin, Texas.
• Small, high-output pod combining AI agents and contractors.
• Cross-functional collaboration with product, engineering, marketing, analytics, and compliance.
• Work focused on AI-powered campaign and creative workflows with minimal headcount.