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4 дня назад

Growth Marketing Manager (Contractor) (Mobile Gaming)

45 - 53$
Формат работы
hybrid
Тип работы
fulltime
Грейд
middle
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Growth Marketing Manager (Contractor) (Mobile Gaming): Developing and optimizing multi-channel user acquisition, re-engagement, retargeting, ASO, and creative strategies for mobile and PC free-to-play games with an accent on AppsFlyer attribution, SKAN 4.0 measurement, and campaign performance. Focus on designing A/B tests, analyzing funnel and LTV data, and aligning paid acquisition with app-store creative and product operations.

Location: Los Angeles, United States; hybrid workplace.

Salary: $45–$53 per hour for candidates located in Los Angeles.

Company

hirify.global develops immersive, highly social multiplayer free-to-play games for mobile and PC platforms.

What you will do

  • Develop and execute user acquisition, re-engagement, and retargeting strategies across Meta Ads, Google Ads, TikTok, DSPs, influencer channels, and other platforms.
  • Optimize campaigns against CPI, ROAS, and LTV benchmarks, using AppsFlyer, attribution analysis, and SKAN 4.0 measurement.
  • Build reporting tools and analyze channel contribution, funnel performance, data gaps, and LTV projections.
  • Design A/B testing plans for campaigns, audiences, creatives, app-store metadata, keywords, and visual assets.
  • Develop ASO and creative strategies, prepare briefs and project plans, and coordinate internal creative resources and external vendors.
  • Align marketing deliverables with the product roadmap, live operations, finance, data, branding, and insights teams.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of hands-on growth marketing or user acquisition experience in mobile gaming or free-to-play app environments.
  • Expertise with self-serve advertising platforms including Meta, Google, TikTok, and DSPs.
  • Experience with Mobile Measurement Partners, specifically AppsFlyer, and deep understanding of SKAN 4.0 measurement.
  • Experience running ASO testing through App Store Connect, Google Play Console, or third-party ASO tools.
  • Strong data analysis, A/B testing, communication, and cross-functional presentation skills.

Culture & Benefits

  • Independent contractor engagement performed on a deliverables basis.
  • Collaborative, diverse, and inclusive working environment.
  • Opportunity to contribute to multiplayer games played by audiences worldwide.
  • Work arrangement is hybrid in Los Angeles.

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