4 дня назад
Growth Marketing Manager (Contractor) (Mobile Gaming)
45 - 53$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (Contractor) (Mobile Gaming): Developing and optimizing multi-channel user acquisition, re-engagement, retargeting, ASO, and creative strategies for mobile and PC free-to-play games with an accent on AppsFlyer attribution, SKAN 4.0 measurement, and campaign performance. Focus on designing A/B tests, analyzing funnel and LTV data, and aligning paid acquisition with app-store creative and product operations.
Location: Los Angeles, United States; hybrid workplace.
Salary: $45–$53 per hour for candidates located in Los Angeles.
Company
develops immersive, highly social multiplayer free-to-play games for mobile and PC platforms.
What you will do
- Develop and execute user acquisition, re-engagement, and retargeting strategies across Meta Ads, Google Ads, TikTok, DSPs, influencer channels, and other platforms.
- Optimize campaigns against CPI, ROAS, and LTV benchmarks, using AppsFlyer, attribution analysis, and SKAN 4.0 measurement.
- Build reporting tools and analyze channel contribution, funnel performance, data gaps, and LTV projections.
- Design A/B testing plans for campaigns, audiences, creatives, app-store metadata, keywords, and visual assets.
- Develop ASO and creative strategies, prepare briefs and project plans, and coordinate internal creative resources and external vendors.
- Align marketing deliverables with the product roadmap, live operations, finance, data, branding, and insights teams.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of hands-on growth marketing or user acquisition experience in mobile gaming or free-to-play app environments.
- Expertise with self-serve advertising platforms including Meta, Google, TikTok, and DSPs.
- Experience with Mobile Measurement Partners, specifically AppsFlyer, and deep understanding of SKAN 4.0 measurement.
- Experience running ASO testing through App Store Connect, Google Play Console, or third-party ASO tools.
- Strong data analysis, A/B testing, communication, and cross-functional presentation skills.
Culture & Benefits
- Independent contractor engagement performed on a deliverables basis.
- Collaborative, diverse, and inclusive working environment.
- Opportunity to contribute to multiplayer games played by audiences worldwide.
- Work arrangement is hybrid in Los Angeles.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Похожие вакансии
5 дней назад
Senior Manager, Performance Marketing (Mobile)
134 000 - 162 000$
5 дней назад
Paid Media Lead (Marketing)
100 000 - 125 000$
6 дней назад
Director, Growth & Retention - Shopper
225 000 - 275 000$
Roblox
10 дней назад
Senior Growth Marketing Manager (AI)
176 450 - 216 160$
7 дней назад
Founding Performance Marketing Lead
5 дней назад
Director, Acquisition Marketing
173 925 - 231 900$