5 дней назад
Senior Manager, Performance Marketing (Mobile)
134 000 - 162 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Performance Marketing (Mobile) (Mobile Acquisition): Leading paid and organic mobile customer acquisition across app advertising platforms, attribution systems, and app stores with an accent on measurement, experimentation, and scalable growth programs. Focus on building mobile measurement ecosystems, optimizing Apple Search Ads and Google App Campaigns, improving ASO, and guiding cross-functional teams through data-informed investment decisions.
Location: United States; remote role
Salary: $134,000–$162,000 annually plus equity
Company
provides software for home service professionals, including scheduling, dispatching, payments, and business growth tools. The company supports more than 50,000 businesses and has over 2,000 employees worldwide.
What you will do
- Lead mobile customer acquisition across Apple Search Ads, Google App Campaigns, paid social, emerging channels, and organic App Store Optimization.
- Own mobile measurement and attribution strategy, including the use of Adjust and Branch.
- Forecast and report on the mobile acquisition funnel, define KPIs, and translate performance data into investment and optimization decisions.
- Partner with Product, Engineering, Analytics, Creative, Lifecycle, and Performance Marketing on app store presence, onboarding, attribution, and tracking requirements.
- Develop and test mobile-first creative assets, acquisition programs, channels, and capabilities.
- Coach team members and establish priorities, operating rhythms, experimentation practices, and accountability.
Requirements
- 8+ years of experience in growth marketing, mobile marketing, or marketing operations.
- Proven success scaling mobile user acquisition and engagement through paid channels.
- Expertise with mobile measurement, attribution, and martech platforms such as Adjust and Branch.
- Strong understanding of mobile acquisition metrics, LTV/CAC, incrementality testing, performance reporting, and competitive analysis.
- Hands-on experience with Apple Search Ads, Meta, Google Ads, and other mobile advertising platforms.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience; experience using AI tools and automation to improve team efficiency.
Nice to have
- Curiosity about emerging mobile platforms, technologies, measurement approaches, and acquisition opportunities.
- Experience working cross-functionally with Product, Engineering, Analytics, Creative, Lifecycle, and Marketing teams.
- Comfort establishing structure and making data-informed decisions in an evolving mobile ecosystem.
Culture & Benefits
- Remote-friendly team with colleagues across multiple countries.
- Medical, dental, vision, life, disability, and 401(k) benefits.
- Paid holidays, flexible paid time off, and paid parental leave.
- Equity plan and monthly technology reimbursement.
- Inclusive, innovation-focused culture with support for career development.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Похожие вакансии
11 дней назад
Performance Marketing Manager, Forecasting & Market Intelligence (Mobile Games)
80 000 - 115 000CAD
7 дней назад
User Acquisition Manager (AI)
Roblox
10 дней назад
Senior Growth Marketing Manager (AI)
176 450 - 216 160$
Hidden Lake Games
6 дней назад
User Acquisition Manager (Middle) (Mobile Games)
Mobiways
6 часов назад
User Acquisition Manager
GGH media
6 дней назад
User Acquisitions Manager (Google Ads)
1 000 - 4 000$