Director, Acquisition Marketing

Location: United States salary band; work arrangement is not specified.

Base salary: $173,925 minimum to $231,900 midpoint annually, plus potential performance bonus, benefits, and other incentive compensation.

Company

hirify.global builds a platform for intentional living through fitness, wellness, and real-world experiences, including the Mindbody and ClassPass brands.

What you will do

• Own global new-user acquisition across direct response and demand-generation channels, forecasting performance against growth targets.
• Lead and develop a multidisciplinary team covering paid media, brand marketing, and analytics.
• Manage a multi-million-dollar acquisition budget and optimize channel and country allocation.
• Direct paid social, paid search, app, and programmatic media against LTV:CAC targets.
• Build upper-funnel strategies across OOH, CTV, brand partnerships, and influencers.
• Lead seasonal campaigns, go-to-market media strategies, and full-funnel measurement initiatives.

Requirements

• 10+ years of experience in consumer acquisition or growth marketing across brand and performance channels.
• 5+ years of experience leading and developing multidisciplinary teams.
• Hands-on expertise in paid social, paid search, and programmatic media, including agency and platform partner management.
• Experience managing large, complex marketing budgets, forecasting, channel allocation, and spend strategy.
• Strong understanding of full-funnel measurement, data limitations, brand strategy, and creative collaboration.
• Clear communication and stakeholder management skills, including executive presentations.

Culture & Benefits

• Performance bonus may be included in the total compensation package.
• Benefits and other applicable incentive compensation plans may be available.
• Equal opportunity employment practices support applicants from diverse backgrounds and experiences.