Paid Media Lead (Marketing)

Location: Fully remote for applicants based anywhere in the United States or Canada

Salary: $100,000–$125,000 per year, with possible bonus or commission

Company

hirify.global provides content, experiences, and consumer apps for outdoor, wellness, endurance, and fitness audiences, including Trailforks, Gaia GPS, and MapMy.

What you will do

• Own paid user acquisition strategy and daily execution across the consumer app portfolio and web surfaces.
• Audit and manage campaigns across ASA, UAC, Meta, TikTok, PMax, YouTube, Reddit, and other major paid channels.
• Strengthen attribution and measurement using AppsFlyer, 360ROI, Amplitude, Tableau, and BI reporting.
• Improve iOS SKAN conversion value schemas and postback handling, and run incrementality, holdout, geo-experiment, and lift tests.
• Build forecasts, channel scorecards, executive performance reporting, and portfolio-level investment logic.
• Partner with ASO, Finance, Brand, Retention, Product Growth, Creative, and BI/Data teams to scale subscription acquisition.

Requirements

• At least 7 years of hands-on paid media experience, including substantial mobile app user acquisition experience for a subscription or freemium-subscription business.
• Deep expertise in AppsFlyer and 360ROI, with the ability to independently diagnose and resolve attribution issues.
• Strong knowledge of iOS SKAN and ATT-era measurement, including conversion value mapping, postback modeling, and privacy-safe measurement.
• Fluency in Amplitude or comparable product analytics, Tableau or comparable BI tools, and advanced spreadsheet modeling and forecasting.
• Hands-on experience managing major paid channels without agency or contractor support, plus experience across the full marketing funnel and consumer app GTM strategy.
• Applicants must be based in the United States or Canada. Strong written communication and the ability to work effectively remotely are required.

Nice to have

• SQL experience.
• Knowledge of mapping, fitness, outdoor app categories, or comparable consumer subscription products.
• Experience using AI tools for creative ideation, audience and performance analysis, reporting, and operational efficiency.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Culture & Benefits

• Fully remote work across the United States and Canada.
• Health care, vision, and dental coverage.
• Retirement benefits, Flexible Time Away, and sick leave.
• Inclusive workplace with a commitment to equal opportunity and reasonable accommodations.