Paid Media Lead (Marketing)

TL;DR

Paid Media Lead (Marketing): Managing paid user acquisition across a portfolio of outdoor and fitness consumer apps with an accent on attribution, measurement, and scalable growth. Focus on optimizing iOS SKAN, running incrementality tests, and leveraging AI tools to multiply output and decision quality.

Location: Remote (US)

Salary: $75,000 – $115,000

Company

hirify.global is a premier hub for active lifestyle enthusiasts, providing best-in-class content and experiences for outdoor, wellness, and endurance communities.

What you will do

• Own the paid user acquisition strategy and daily execution across all major paid channels for the app portfolio.
• Audit and optimize active campaigns across both app and web surfaces.
• Strengthen the attribution and measurement foundation using AppsFlyer and 360ROI.
• Develop quarterly forecast models and establish a weekly executive performance reporting cadence.
• Design and run incrementality, holdout, and geo-experiments to refine measurement.
• Integrate AI tools into the paid media workflow for creative ideation, analysis, and operational efficiency.

Requirements

• Must be based in the US
• Minimum 7 years of hands-on paid media experience, specifically in mobile app user acquisition for subscription or freemium-subscription businesses.
• Deep fluency in AppsFlyer, 360ROI, and iOS SKAN/ATT-era measurement.
• Proficiency in Amplitude (or similar product analytics) and Tableau (or similar BI tooling).
• Expert-level spreadsheet skills for modeling, forecasting, and scenario analysis.
• Hands-on experience executing campaigns across ASA, UAC, Meta, TikTok, PMax, YouTube, and Reddit.

Nice to have

• Proficiency in SQL.
• Strong working knowledge of mapping, fitness, or outdoor app categories.
• Bachelor’s degree in Marketing, Business, or a related field.

Culture & Benefits

• Entirely remote work arrangement.
• Comprehensive benefits including health, vision, and dental insurance.
• Retirement planning and sick leave.
• Flexible Time Away policy.
• Commitment to a diverse and inclusive workplace as an Equal Opportunity Employer.