Director, Lifecycle Marketing

Location: New York, NY

Compensation: $144,400–$165,000 USD per year. The range is based on the NYC market and may vary by candidate location.

Company

hirify.global is a product company focused on helping people celebrate important moments through digital invitations, content, and related experiences.

What you will do

• Own the email program, including strategy, architecture, segmentation, execution, quality assurance, reporting, and the Sailthru/Zeta relationship.
• Establish CRM and lifecycle objectives that drive acquisition, retention, engagement, loyalty, upsell, and cross-sell.
• Audit, rebuild, and expand multi-branch behavioral, transactional, and lifecycle email flows.
• Partner with Product, Engineering, Data, Product Marketing, Content, Merchandising, and Brand Creative on personalized onsite and offsite experiences.
• Develop AI-powered lifecycle capabilities such as predictive segmentation, send-time optimization, dynamic content, copy generation, and subject-line testing.
• Own measurement, attribution, testing frameworks, performance benchmarks, ROI optimization, and workflow automation.

Requirements

• 7+ years of experience in CRM or lifecycle marketing with a record of delivering measurable business results.
• Experience building behavior- and transaction-driven, multi-branch lifecycle flows.
• Hands-on experience defining events, payloads, and identity resolution with Product and Engineering teams.
• Strong experience with audience segmentation, A/B testing, performance analysis, email HTML, and technical email requirements.
• Knowledge of CAN-SPAM and GDPR regulations.
• Proactive, accountable leadership experience in lean, fast-moving environments, with strong executive communication skills.
• Hands-on experimentation with AI tools for email marketing and experience in high-growth startups or product-led companies.

Nice to have

• 3+ years of hands-on Sailthru/Zeta experience.
• Experience with Looker or other BI and analytics tools.
• Experience managing or executing an ESP migration.
• Bachelor's degree in Marketing, Business, or a related field.

Culture & Benefits

• Small, results-oriented Growth Marketing team with a balance of engineering and design expertise.
• Full-time offers include base salary, equity, and options for fully paid medical, dental, and vision benefits.
• AI tools such as Claude, ChatGPT, and Copilot are encouraged for thoughtful use in day-to-day work.
• Reasonable accommodations and assistive technology support are available during the hiring process.
• Commitment to building a diverse team and product that serves a broad user base.

Hiring process

• Interviews assess individual skills, problem-solving, reasoning, and technical depth.
• AI tools may not be used during interviews or assignments unless explicitly requested, approved, or required as an accessibility accommodation.