4 дня назад
Senior Manager, Brand Strategy (AI)
170 600 - 227 400$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Brand Strategy (AI): Developing and operationalizing WD’s brand positioning, messaging architecture, and narrative frameworks across enterprise and consumer portfolios with an accent on AI infrastructure, data innovation, and scalable global brand systems. Focus on translating complex technology into compelling messaging, coordinating internal and external creative teams, and building governance tools that ensure consistent execution across regions, products, and channels.
Location: Onsite at the San Jose Great Oaks Headquarters, with a secondary office location in Irvine, California
Salary: $170,600–$227,400 per year
Company
builds storage systems and infrastructure supporting AI-driven data economies, hyperscale data centers, cloud platforms, and enterprise and consumer technology.
What you will do
- Lead global brand positioning and narrative development across enterprise and consumer portfolios.
- Translate business priorities and complex technical capabilities into clear brand platforms, messaging architectures, and storytelling frameworks.
- Build scalable brand playbooks, templates, governance models, and repeatable systems for decentralized global teams.
- Manage brand and creative agency partnerships and connect external agency workflows with internal design and marketing teams.
- Guide campaign platforms, executive communications, product launches, thought leadership, and corporate storytelling.
- Drive adoption and consistency of brand tools across product, regional, partner, channel, and customer-facing initiatives.
Requirements
- 8–12+ years of experience in brand strategy, brand management, or strategic marketing.
- Proven experience developing brand positioning and messaging frameworks at scale.
- Strong experience managing creative agencies and integrated marketing programs.
- Experience working in decentralized or global marketing organizations and building scalable brand systems or governance frameworks.
- Ability to translate complex technology into compelling messaging and collaborate across marketing, communications, and product teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Nice to have
- Experience in enterprise technology, infrastructure, storage, or AI-related industries.
- Experience supporting both B2B and consumer portfolios.
- Experience with brand architecture, messaging systems, brand transformation, or repositioning initiatives.
- Experience leading integrated internal and external creative teams.
- MBA.
Culture & Benefits
- Inclusive workplace focused on diversity, belonging, respect, and contribution.
- Paid vacation and sick leave.
- Medical, dental, vision, life, accident, and disability insurance.
- Flexible spending and health savings accounts, employee assistance, tuition reimbursement, and transit benefits.
- Potential eligibility for short-term and long-term incentive programs, restricted stock units, employee stock purchase plans, and the WD Savings 401(k) Plan.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Похожие вакансии
5 дней назад
Data Center and AI Brand Strategist (AI)
145 850 - 247 930$
5 дней назад
Head of Brand & Marketing (AI)
140 000 - 220 000$
7 дней назад
Director of Brand & Corporate Communications (AI)
172 000 - 220 000$
4 дня назад
Head of Product Marketing (AI)
210 000 - 275 000$
3 дня назад
Director, Product Marketing (AI)
162 000 - 287 000$
4 дня назад
Global Marketing Alliances Manager (AI)
130 700 - 205 200$