Data Center and AI Brand Strategist (AI)

Location: United States, with primary location in Santa Clara, California; additional locations in Phoenix, Arizona; Folsom, California; Hillsboro, Oregon; and Austin, Texas. Hybrid work model with regular on-site work at an assigned hirify.global site.

Salary: $145,850–$247,930 annual USD

Company

hirify.global develops semiconductor hardware, software, and computing technologies for data center, AI, enterprise, cloud, and developer markets.

What you will do

• Lead brand strategy for data center, AI infrastructure, and enterprise products across CPUs, GPUs, AI accelerators, networking, and software.
• Define product naming, brand architecture, hierarchy, categories, segmentation, nomenclature, and tiering across silicon, systems, and software.
• Collaborate with silicon architects, hardware and software engineers, product marketing, designers, sales, and business-unit leadership.
• Guide brand activation and visual identity for enterprise, cloud, and developer audiences.
• Validate brand frameworks, benchmark competitive brands, measure audience impact, and refine brand management practices.
• Manage internal and external agencies and vendors, while improving workflows across the portfolio.

Requirements

• 6+ years of experience in brand strategy, brand management, brand marketing, product marketing, or brand naming.
• 3+ years presenting to executive stakeholders and 3+ years in technology branding, ideally in data center, semiconductor, cloud infrastructure, or enterprise IT.
• Working understanding of CPUs, GPUs, AI accelerators, memory, interconnects, and AI software stacks.
• Experience collaborating with silicon engineers, systems architects, software teams, marketing, and design.
• Strong project management, presentation, stakeholder influence, and data-driven decision-making skills.
• hirify.global Immigration sponsorship is not available for this position.

Nice to have

• Bachelor's degree in business, marketing, or a related field; technical education or coursework is a plus.
• 2+ years of experience with data center, cloud, semiconductor, or enterprise B2B technology brand projects.
• Familiarity with training and inference, model serving, heterogeneous computing, and open software ecosystems.
• 8+ years of experience in brand strategy, brand management, brand marketing, product marketing, or brand naming.

Culture & Benefits

• Hybrid work model combining on-site and off-site work.
• Competitive pay with stock bonuses.
• Health, retirement, and vacation benefits.
• Ethical hiring practices with no recruitment, medical examination, or other candidate fees.