Sr. Manager, Product Marketing

Location: US California (Redwood City) — Office

Salary: $141,176–$199,412 base salary per year, plus potential equity, bonus, and benefits.

Company

hirify.global is a fashion marketplace that connects buyers and sellers through social discovery, self-expression, and community.

What you will do

• Lead end-to-end go-to-market initiatives for new features and platform updates, including positioning, messaging, channel strategy, execution, and measurement.
• Translate product capabilities into customer value propositions, education, and messaging that drive adoption and behavior change.
• Design, optimize, and scale lifecycle programs across onboarding, activation, engagement, retention, and reactivation.
• Develop lifecycle journeys across email, push notifications, in-app messaging, and other owned channels with CRM and Growth.
• Use qualitative research, behavioral data, marketplace insights, and competitive analysis to inform product marketing and product strategy.
• Build scalable PMM frameworks, briefs, positioning systems, and operating standards while influencing Product, Growth, Creative, CRM, and Community stakeholders.

Requirements

• 5–8 years of experience in Product Marketing, Product Management, Lifecycle Marketing, or related strategic marketing functions.
• Strong experience leading go-to-market initiatives and lifecycle or retention programs in a consumer app, marketplace, platform, or e-commerce environment.
• Proven ability to build positioning and messaging from scratch, plan and execute launches end-to-end, and measure outcomes.
• Deep familiarity with lifecycle channels including email, push, and in-app messaging, supported by behavioral data.
• Exceptional writing and communication skills across positioning documents, customer-facing copy, briefs, and executive communications.
• Ability to set direction amid ambiguity, influence cross-functional stakeholders, and coach others on product marketing craft.

Nice to have

• Background in resale, fashion, or peer-to-peer marketplace businesses.
• Hands-on experience with Klaviyo or a comparable lifecycle platform.
• Experience with customer education, community-led growth, or organic discoverability strategies.
• Prior experience managing or formally mentoring Product Marketing Managers.

Culture & Benefits

• Cross-functional work across Product, Growth, Creative, CRM, and Community.
• Opportunity to shape customer growth, lifecycle strategy, marketplace positioning, and the PMM function.
• Compensation includes potential equity, performance-based bonus, and a comprehensive benefits package.