7 часов назад
Marketing Science Lead (AdTech)
180 000 - 275 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Science Lead (AdTech): Establishing Agentio’s measurement practice for creator marketing with an accent on marketing mix modeling, incrementality testing, attribution, and causal inference. Focus on designing measurement frameworks, advising major advertisers, building scalable measurement products, and turning campaign data into market intelligence.
Location: New York, NY; on-site
Salary: $180,000–$275,000 base compensation per year, plus equity
Company
provides an AI-native platform that enables brands to buy, measure, and optimize creator-led advertising campaigns at scale.
What you will do
- Define measurement frameworks for creator marketing and integrate with advanced Marketing Mix Models.
- Design bespoke measurement strategies for major advertisers, covering incrementality, brand lift, and sales attribution.
- Partner with Product and Engineering to build a scalable, in-platform measurement suite.
- Conduct meta-analyses and causal inference studies across Retail, CPG, and App-Gen verticals.
- Develop operational standards, playbooks, benchmarks, and a global measurement roadmap.
Requirements
- 7–10+ years of experience in marketing analytics, measurement science, or ad-tech consulting.
- Deep expertise in Marketing Mix Modeling, Incremental Lift testing including RCTs and geo-testing, and Multi-Touch Attribution.
- Experience applying causal inference to complex marketing questions.
- Ability to work with SQL or Python and translate quantitative analysis into business recommendations.
- Strong communication skills for working with data scientists, Product and Engineering, marketers, and C-suite stakeholders.
- Advanced degree in Statistics, Economics, Math, or another quantitative field is likely.
Culture & Benefits
- Flexible PTO.
- Comprehensive medical coverage through Aetna, plus dental and vision plans through Guardian.
- 401(k) retirement plan.
- $100 monthly lifestyle credit.
- Daily lunches and snacks, with dinner provided Monday through Thursday.
- Subsidized Wellhub Gold access and an on-site building gym.
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