Senior Growth Manager (Crypto)

Location: Australia; Sydney, New South Wales, Australia

Company

OKX is a crypto exchange and developer of the OKX Wallet, providing access to crypto trading and decentralized applications for retail customers and institutions.

What you will do

• Own local growth initiatives from strategy and planning through execution, optimization, and performance reporting.
• Lead go-to-market programs by defining target segments, customer journeys, messaging, incentives, channels, and success metrics.
• Develop full-funnel growth strategies for advanced traders, VIPs, high-value customers, and other priority segments.
• Design loyalty, rewards, engagement, and reactivation programs to support customer and commercial growth.
• Coordinate with global Performance Marketing and Lifecycle teams on audiences, customer journeys, creative, and messaging.
• Plan customer events, VIP experiences, partner activations, and industry engagements while coordinating Product, Data, Marketing, Legal, Compliance, Risk, and Finance stakeholders.

Requirements

• At least 5 years of experience in growth marketing, product marketing, digital marketing, commercial growth, or a related field.
• Experience managing growth or go-to-market initiatives from strategy through execution and performance reporting.
• Strong understanding of customer segmentation, lifecycle growth, retention, reactivation, and monetization.
• Basic understanding of paid media and lifecycle marketing, with the ability to brief and collaborate with specialist teams.
• Experience with customer events, VIP engagements, partner activations, or industry events.
• Strong commercial, analytical, communication, stakeholder-management, and project-management skills.

Nice to have

• Experience in cryptocurrency, fintech, financial services, or another regulated industry.
• Experience with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments.

Culture & Benefits

• Learning and development programs and an education subsidy.
• Team-building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare schemes for employees and dependants.