Senior Manager, Growth & Customer (Fintech)

Location: Quarry Bay, Hong Kong

Company

hirify.global is a pan-Asian fintech platform operating digital banks and online financial services in Hong Kong, Mainland China, and Indonesia.

What you will do

• Manage customer segments and portfolios across onboarding, activation, engagement, growth, retention, and reactivation stages.
• Analyze customer behavior, transaction patterns, product adoption, and digital engagement data to identify growth opportunities.
• Monitor cohort, segment, funnel, portfolio, and campaign performance using key customer and business metrics.
• Develop and execute targeted customer campaigns, lifecycle communications, cross-sell programs, retention campaigns, and win-back strategies.
• Partner with Business Intelligence, Marketing, Digital, Product, and Technology teams to build personalized customer journeys.
• Prepare management reports and data-driven recommendations, conduct post-campaign analysis, and optimize customer engagement.

Requirements

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, Economics, or a related discipline.
• 5–8 years of experience in customer portfolio management, CRM, lifecycle marketing, customer analytics, product marketing, or growth marketing, preferably in banking, fintech, or financial services.
• Hands-on experience with customer segmentation, cohort analysis, lifecycle management, and campaign execution.
• Strong analytical, stakeholder management, and cross-functional collaboration skills.
• Familiarity with CRM platforms, customer journey orchestration, marketing automation, campaign measurement, and digital banking customer behavior.
• Fluent Cantonese, English, and Mandarin required.

Nice to have

• Experience with Mainland China Visitor segments.

Culture & Benefits

• Learning and development stipend.
• Flexible time off and activities supporting physical and mental wellbeing.
• Open-plan office, individual thinking pods, and free food and drinks.
• Team activities including hiking, yoga, badminton, board games, and ping pong.