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Head of Growth Marketing (Fintech)
Описание вакансии
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TL;DR
Head of Growth Marketing (Fintech): Leading global customer acquisition and growth strategy for an online trading and CFD platform with an accent on performance marketing, paid media, social strategy, analytics, and regional execution. Focus on optimizing acquisition funnels, designing attribution and experimentation frameworks, managing global budgets, and coordinating multi-region teams across Product, CRM, Sales, Data, Technology, and Compliance.
Location: Sydney, New South Wales, Australia; on-site
Company
provides online trading and investment services, including CFD trading, through innovative trading platforms across global markets.
What you will do
- Develop and execute global growth marketing strategies, regional roadmaps, acquisition plans, and performance targets.
- Own paid acquisition across Meta, Google, TikTok, DSPs, and other performance channels while optimizing budgets, ROI, ROAS, CAC, CPA, CPL, FTD, and LTV.
- Build global and regional social media strategies across Meta, TikTok, Xiaohongshu, Telegram, LinkedIn, X, and other platforms.
- Establish marketing measurement, attribution, reporting, forecasting, and dashboard standards with Data and CRM teams.
- Lead funnel and conversion rate optimization across websites, landing pages, and mobile applications through experimentation and A/B testing.
- Manage agencies and external partners, lead regional collaboration, and mentor the Growth Marketing team.
Requirements
- Bachelor's degree in Marketing, Business, Digital Marketing, Data Analytics, Finance, or a related discipline.
- 5+ years of experience in Growth Marketing, Performance Marketing, or Digital Marketing.
- At least 5 years of leadership experience managing regional or global marketing teams.
- Experience in FinTech, financial services, online trading, Forex, CFDs, crypto, or another high-growth digital industry.
- Strong expertise in Meta Ads, Google Ads, TikTok Ads, DSPs, Google Analytics 4, AppsFlyer, or similar platforms.
- Excellent written and verbal communication skills in English are required.
Nice to have
- Familiarity with financial products, online trading platforms, and global brokerage markets.
- Experience with multi-region marketing teams and local market adaptation.
Culture & Benefits
- Milestone anniversary gifts that increase with each year of service.
- Team-building activities within a collaborative workplace culture.
- Flexible Spending Account for health and wellness needs.
- Annual training opportunities tailored to the role.