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VP Marketing (AI SaaS)
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Описание вакансии
Текст:
TL;DR
VP Marketing (AI SaaS): Building a predictable global marketing engine for an AI Deal Workspace with an accent on brand and category leadership, demand generation, product marketing, and funnel activation. Focus on designing multi-channel growth engines, converting demand into qualified pipeline, scaling marketing operations, and forecasting acquisition efficiency.
Location: North America
Company
builds an AI Deal Workspace that helps B2B revenue organizations manage buyer-facing deal execution. The product serves more than 70,000 sellers and 1 million buyers monthly and is backed by a $60M Series B led by PeakSpan Capital.
What you will do
- Own the global marketing engine across brand and category leadership, demand generation, product marketing, funnel activation, strategy, and operations.
- Build ’s category position from Digital Sales Rooms into the AI Deal Workspace category through content, PR, analyst relations, executive distribution, and reputation programs.
- Lead paid acquisition across Google Ads, LinkedIn, Meta, TikTok, and YouTube, alongside SEO, GEO, partnerships, ABM/ABX, and conversion-rate optimization.
- Design product marketing, lifecycle, nurture, competitive intelligence, website, and sales-enablement systems that convert demand into qualified pipeline.
- Establish forecasting, OKRs, performance metrics, budget governance, unit-economics models, and payback-period optimization.
- Manage and expand the internal marketing team and agency ecosystem while defining the hiring roadmap for senior marketing functions.
Requirements
- 8+ years of professional B2B marketing experience in high-growth technology, including 4+ years as a VP of Marketing or CMO reporting to a CEO.
- Experience scaling a B2B SaaS business through structured growth phases, including hybrid PLG and SLG commercial models.
- Direct accountability for a multi-million-dollar annual marketing budget, CAC, unit economics, payback periods, and forecast accuracy.
- Deep expertise across product marketing, demand capture, brand strategy, distribution ownership, and category creation; experience marketing to enterprise CROs, VPs of Sales, and Revenue Operations leaders is preferred.
- At least two category-building or corporate repositioning initiatives with measurable impact on market share of voice or search dominance.
- Experience building demand engines, delivering early pipeline wins, scaling multifunctional marketing teams, and communicating at a native-level English standard.
Nice to have
- 6+ years marketing directly to enterprise go-to-market decision-makers.
Culture & Benefits
- Lean, high-caliber environment with direct communication and high execution standards.
- Strong ownership culture with emphasis on measurable accountability and operational precision.
- Executive leadership role reporting directly to the CEO.
- Opportunity to shape a rapidly growing AI-driven B2B SaaS category.
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