Director - Demand Generation (AI)

Location: Boston, MA, United States

Base salary: $200,000–$245,000 per year

Company

hirify.global builds enterprise-grade service software for customer and employee experiences, used by more than 72,000 companies.

What you will do

• Own and execute the scaled demand generation roadmap across the product portfolio, channels, audiences, and budget.
• Build and optimize always-on programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, and nurture.
• Develop AI-native and agentic workflows for audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting.
• Manage performance against MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency.
• Partner with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams on scoring, routing, SLAs, messaging, and handoffs.
• Lead and develop the demand generation team while evolving the martech stack and experimentation culture.

Requirements

• 10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
• Experience owning scaled demand programs, measurable pipeline targets, and multi-million-dollar marketing budgets.
• Strong understanding of CPL, CAC, conversion rates, pipeline coverage, pipeline velocity, and incremental return.
• Experience building or implementing AI-enabled or agentic workflows in marketing or demand generation.
• Hands-on experience with Marketo, HubSpot, or Pardot; Salesforce experience is also required.
• Experience with intent and account intelligence platforms such as 6sense or Demandbase, conversational marketing platforms such as Qualified or Drift, data analysis, and team leadership.

Nice to have

• Experience in a scaled, sales-led enterprise SaaS company with a multi-product portfolio.
• Experience across enterprise and SMB/mid-market motions.
• Experience at an AI-native company or building AI-native marketing systems.
• Knowledge of AI search, GEO, ITSM, customer support, CRM, or adjacent enterprise software categories.

Culture & Benefits

• Inclusive workplace with colleagues from diverse backgrounds.
• Flexible thinking and opportunities for career growth.
• Bonus and equity may be available in addition to base salary.
• Equal-opportunity workplace focused on improving work for customers and employees.