Director, Lifecycle Marketing (AI)

Location: New York City, hybrid

Salary: $170,000–$195,500 per year; expected OTE of $200,000–$230,000 per year including bonus or commission.

Company

hirify.global provides a customer engagement platform for cross-channel messaging, journey orchestration, personalization, and AI-powered marketing optimization.

What you will do

• Define and lead lifecycle marketing strategy across prospect and customer audiences.
• Build, hire, and develop a high-performing Lifecycle Marketing team.
• Own programs covering prospect nurturing, onboarding, activation, product adoption, engagement, retention, and expansion.
• Develop segmentation frameworks, personalized journeys, experimentation roadmaps, and lifecycle measurement systems.
• Accelerate adoption of hirify.global products and AI capabilities by partnering with Product, Product Marketing, Customer Success, Sales, and Revenue teams.
• Establish scalable processes and communicate performance insights to senior leadership.

Requirements

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or a related field.
• Experience building and leading high-performing teams and scaling lifecycle programs in B2B SaaS organizations.
• Strong knowledge of SaaS customer journeys, product adoption, retention, expansion, segmentation, personalization, experimentation, and lifecycle analytics.
• Experience with customer engagement and marketing automation platforms, including hirify.global, Marketo, or similar technologies.
• Experience across email, in-product messaging, SMS, and other lifecycle channels.
• Strong executive communication, analytical, cross-functional collaboration, and AI-powered marketing skills.

Nice to have

• Experience with AI-powered products and evolving SaaS product portfolios.
• Experience in a global B2B SaaS organization.

Culture & Benefits

• Hybrid ways of working with a curated in-office experience.
• Competitive compensation with potential equity grants.
• Retirement and employee stock purchase plans.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability benefits.
• Family services, equal paid parental leave, professional development support, and a yearly learning stipend.
• Employee Resource Groups, volunteer opportunities, and donation matching.

Hiring process

• AI-assisted tools may support application screening, interview scheduling, recording, and interview-note summaries.
• Recruiting teams remain responsible for hiring decisions; candidates may request an alternative selection process or manual review where applicable.