Head of Demand Generation (Cybersecurity)

Location: New York, NY; Remote US; San Francisco, CA. Hybrid role.

Company

hirify.global is building autonomous cyber defense with AI agents that help security teams move from identifying risk to fixing it.

What you will do

• Own the pipeline generation plan, including targets, source mix, budget, quarterly plays, and operating cadence.
• Define and improve the Lead-to-SQL model covering capture, routing, follow-up, nurture, recycling, and conversion expectations.
• Translate ICP data, account signals, category trends, partner opportunities, and sales feedback into campaigns and target-account plays.
• Scale field, channel, digital, content, inbound, nurture, paid, partner, ABM, and outbound demand motions.
• Build repeatable event, regional, partner, co-marketing, co-sell, and executive-program workflows.
• Track funnel performance, spend efficiency, conversion, sales acceptance, pipeline coverage, partner contribution, ROI, and weekly optimization priorities.

Requirements

• 10+ years of experience in B2B demand generation, growth, or integrated revenue marketing.
• Experience in enterprise cybersecurity, infrastructure, or technical SaaS is preferred.
• Experience owning pipeline targets, budgets, source mix, and funnel conversion in partnership with Sales and Finance.
• Proven ability to build a demand generation function, not only run campaigns.
• Experience supporting enterprise sales motions with technical and economic buyers, long sales cycles, and multi-threaded account strategies.
• Strong command of field and channel programs, sales development, ABM, digital, content, webinars, partner programs, customer marketing, and executive programs.

Nice to have

• Experience in enterprise cybersecurity, infrastructure, or technical SaaS.

Culture & Benefits

• Senior player-coach role with immediate scope to create leverage.
• Opportunity to sharpen the FY27 demand model and launch integrated programs during the first three months.
• Opportunity to build a team across field/channel and digital/content.
• Close collaboration with Growth, Sales, SDR, RevOps, Finance, Product Marketing, Product, Partnerships, and executive leadership.