Sr. Lifecycle Marketing Manager

Location: Waltham, MA (hybrid)

Salary: $149,000–$171,000 USD annual base salary, plus potential annual performance-based incentives.

Company

hirify.global provides technology-led small business insurance and manages the full insurance value chain for customers across the United States.

What you will do

• Own the lifecycle of express agents from activation through long-term retention.
• Design and launch onboarding journeys focused on first portal visit, first quote, and first purchase.
• Build retention, incentive, and winback programs to increase production, reduce churn, and grow lifetime value.
• Deploy automated programs, triggered engagements, and blast campaigns across email, SMS, and direct mail.
• Design and run experiments, measure incremental lift, and identify optimization opportunities.
• Collaborate with product, data, engineering, territory managers, and marketing teams.

Requirements

• 7+ years of lifecycle marketing experience, including lead conversion, retention, and winback.
• 3+ years of hands-on experience executing and deploying campaigns with a marketing platform such as Iterable, Braze, Bloomreach, or SFMC.
• Experience designing and running experiments and analyzing impact, lift, and attribution.
• Strong analytical, organizational, project management, and communication skills.
• Ability to manage multiple projects in dynamic, fast-paced environments.
• Ability to work in a hybrid arrangement in Waltham, Massachusetts.

Culture & Benefits

• Collaborative work across marketing, product, data, and engineering.
• Partially subsidized medical insurance.
• Fully subsidized vision and dental insurance.
• Life and disability insurance, 401(k), and flexible paid time off.
• Parental leave and eligibility for performance-based incentives.
• Inclusive workplace focused on equal opportunity and teamwork.

Hiring process

• Interviews are generally conducted via Zoom video conference unless another accommodation is requested.