Principal Product Marketing Manager (AI)

Location: Hybrid, with 3+ days per week from the Seattle, WA headquarters

Salary: $168,000–$210,000 base salary per year, plus equity and other compensation components.

Company

hirify.global provides secure financial services that help customers send, access, and manage money across borders.

What you will do

• Own new customer acquisitions from unactivated SMB customers, including the roadmap, experimentation backlog, channel mix, and investment model.
• Design and optimize onboarding, re-engagement, milestone, upgrade, and activation programs across email, push, in-app, and paid retargeting channels.
• Partner with product management to align experiments, identify high-leverage interventions, and turn conversion data into product insights.
• Own in-app marketing touchpoints such as banners, modals, and tooltips in coordination with Product Management and Content Design.
• Build an AI-native marketing operating system for hypothesis generation, test planning, content production, copy QA, and performance reporting.
• Own marketing tooling, stack selection, budget, and infrastructure to accelerate testing and measurement.

Requirements

• 8+ years of experience in product marketing, lifecycle marketing, or growth, with end-to-end ownership of a conversion or activation metric.
• Experience building onboarding and activation programs from scratch across email, push, and in-app channels.
• Strong product management approach, including funnel thinking, experimentation, roadmap development, and impact-versus-effort prioritization.
• Fluency with in-app marketing tools such as Braze, Iterable, Appcues, or equivalent, including implementation QA.
• Ability to analyze funnels, QA conversion events, and work directly with engineers and product managers on instrumentation and tooling specifications.
• Ability to work from the Seattle headquarters at least three days per week.

Nice to have

• Experience in fintech, payments, or two-sided marketplaces.
• Engineering or product management background.

Culture & Benefits

• Flexible paid time off.
• Health, dental, and vision insurance with a 401(k) plan and company matching.
• Paid parental, medical, military, and family care leave.
• Mental health and family-forming benefits.
• Employee Stock Purchase Plan and continuing education support.
• Connected Work Culture with regular in-office collaboration.