Senior Lifecycle Marketing Manager (Fintech)

Location: On-site in New York, NY or San Francisco, CA; employees are expected to work in the office five days a week

Salary: $185,000–$210,000 annual base salary, plus potential equity and bonus

Company

hirify.global is a mobile-first financial wellness platform using artificial intelligence to provide personalized financial insights, instant access to cash, and credit-building tools.

What you will do

• Own the end-to-end lifecycle strategy across onboarding, activation, engagement, retention, loyalty, re-engagement, win-back, and advocacy.
• Design, build, and optimize cross-channel CRM programs across email, push, SMS, and in-app messaging using Braze, segmentation, personalization, triggers, and automation.
• Develop customer journeys and targeting strategies to improve activation, reduce churn, increase engagement, and grow lifetime value.
• Craft lifecycle messaging and scalable storytelling frameworks aligned with the broader brand strategy.
• Build an experimentation engine using A/B and multivariate testing, cohort analysis, holdouts, performance measurement, and iteration.
• Partner with Product, Design, Research, Data Science, Compliance, Customer Service, and Brand while maintaining deliverability, QA, documentation, and launch standards.

Requirements

• 8+ years of experience leading lifecycle marketing, CRM, retention, engagement, or loyalty programs in a B2C environment.
• Proven experience building and scaling lifecycle programs that improve activation, retention, churn, and LTV, preferably for a consumer mobile app.
• Hands-on expertise with email, push, SMS, in-app messaging, Braze, segmentation, and journey orchestration.
• Ability to combine strategy and execution, including writing, building, analyzing, testing, and launching programs.
• Strong analytical and communication skills, with experience turning data and insights into messaging and growth strategies.
• Ability to work in the office five days per week in New York or San Francisco.

Nice to have

• Experience in fintech, financial wellness, or adjacent industries.

Culture & Benefits

• In-person collaboration focused on inclusivity, productivity, and building the product alongside colleagues.
• Flexibility for circumstances requiring remote work or adjusted schedules.
• Company-paid medical, dental, and vision coverage for employees and dependents from the first day.
• 401(k) with a 3.5% company match and immediate vesting.
• Fitness reimbursement or complimentary LifeTime Fitness or Equinox membership, meal program, flexible PTO, insurance, and pre-tax benefits including a $1,000 HSA match.