Lifecycle Growth & Analytics Manager (AI)

Location: San Francisco Bay Area preferred; remote U.S.-based candidates considered with occasional San Francisco Bay Area travel. Local work is available in Aromas, California.

Salary: $90,000–$110,000 annually, plus bonus and equity, depending on experience.

Company

hirify.global creates sustainable, artisan-crafted tile in the United States through a digital platform and customer-focused service, operating as a certified B Corp.

What you will do

• Own lifecycle strategy and operating rhythms across homeowner, designer, trade, and commercial customer journeys.
• Build and improve programs across email, CRM, direct mail, and relevant on-site touchpoints, including welcome, sample follow-up, nurture, post-purchase, reactivation, and trade engagement.
• Develop customer data models, segmentation, journey mapping, conversion definitions, reporting, and data-quality checks.
• Lead experimentation through hypotheses, creative and offer tests, measurement plans, decision thresholds, and recommendations.
• Own lifecycle activation, education, nurture, reactivation, and retention communications for the Trade Program.
• Use AI for analysis, segmentation, personalization, campaign production, quality assurance, and workflow design while protecting data privacy and customer experience.

Requirements

• Demonstrated lifecycle or growth initiatives producing measurable improvements in conversion, retention, customer value, or qualified demand.
• Strong analytical and data-fluent approach, including working with imperfect data and turning insights into action.
• Hands-on experience with lifecycle programs in modern CRM and marketing automation environments; HubSpot and Salesforce experience are essential.
• Understanding of attribution, experimentation, segmentation, deliverability, and measurement.
• AI-first working style with sound judgment, customer empathy, and responsible data practices.
• Collaborative problem-solving skills across creative, sales, client-success, and technical teams.

Nice to have

• Experience serving both consumer or design-driven customers and trade or commercial customers.
• Experience in considered-purchase, project-based industries such as design, home, building materials, furnishings, or adjacent categories.

Culture & Benefits

• Mission and values centered on kindness, honesty, sustainability, transparency, and responsible business.
• Commitment to B Corp standards and balancing people, planet, and profit.
• Professional development, ongoing training, and growth opportunities.
• Medical, dental, and vision coverage; 4% 401(k) match; PTO or FTO depending on exemption status; and sick time.
• Additional compensation may include stock options and a discretionary bonus.