Customer Marketing and Demand Generation

Location: New York City, hybrid

Salary: $200,000–$220,000 per year plus equity

Company

hirify.global Health is an AI-powered pharmacy intelligence platform helping health systems improve medication access, pharmacy operations, patient capacity, and denial rates.

What you will do

• Identify clinical, operational, and financial success stories across 45+ health-system partnerships.
• Build customer interview processes, proof libraries, and formats for written, video, data, executive testimonial, and peer-reference content.
• Develop case studies and repurpose customer stories into paid ads, nurture emails, sales narratives, social posts, and web pages using AI.
• Launch three annual 360-degree customer-led campaigns across web, paid media, ABM, partners, and sales, measuring pipeline contribution.
• Run customer webinars, dinners, roundtables, peer sessions, and customer participation at major events.
• Build and maintain a sales reference roster and make customer voice a standard proof point across Growth, Product Marketing, PR, and communications.

Requirements

• 6–8 years of experience across customer marketing, demand generation, content, or campaign roles in B2B.
• Experience producing case studies and distributing them through paid and email channels.
• Ability to interview executives, clinicians, and operators and turn complex outcomes into clear stories.
• Comfort working with CRM systems, paid platforms, analytics, campaign measurement, and pipeline reporting.
• Strong operational execution and experience using AI to accelerate content production and distribution.
• Ability to protect customer time and coordinate cross-functionally with Growth, Product Marketing, Brand, Creative, Sales, Partner Experience, and RevOps.

Culture & Benefits

• AI is used across every function to accelerate production and experimentation.
• Small marketing team focused on speed, impact, and high-volume execution.
• Close collaboration across marketing, sales, product, partner experience, and revenue operations.
• Work centers on measurable customer-led campaigns, recurring case-study output, events, and sales references.
• Equity is included in the compensation package.