1 час назад
Marketing Lead (B2B SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Lead (B2B SaaS): Building Sumble's strategic narrative, editorial voice, content system, and social presence across long-form content, LinkedIn, video, sales enablement, SEO, and AI visibility with an accent on data-driven GTM storytelling and sales alignment. Focus on turning platform signals into original market intelligence, ghost-writing executive content, orchestrating external specialists, and measuring content impact on pipeline and deals.
Location: Remote within the United States, operating across US time zones
Company
provides account intelligence and proprietary GTM signals that help go-to-market teams identify companies, people, initiatives, and market opportunities.
What you will do
- Define 's brand voice, editorial standards, strategic narrative, and messaging across channels.
- Own the editorial calendar and organic LinkedIn presence, including ghost-writing for founders, executives, and team members.
- Create and oversee long-form and short-form content, ad creative, landing pages, campaign emails, lifecycle nurture, and sales enablement assets.
- Brief and direct video, motion, visual, and demo-driven multimedia through editors, designers, agencies, and production partners.
- Use platform data to produce market maps, data teardowns, hiring-signal reports, and technology adoption analyses.
- Improve SEO and AI search visibility, measure content impact by channel, and iterate with Sales and Customer Success.
Requirements
- 7+ years of B2B content experience, ideally in GTM technology, sales technology, data infrastructure, RevOps, or adjacent B2B SaaS categories.
- Strong range across long-form and short-form content, with experience defining a distinctive brand voice.
- Sales-oriented approach with experience building content that supports pipeline, deals, objections, and competitive positioning.
- Comfort working with datasets and turning raw platform signals into compelling narratives for GTM buyers.
- Senior individual-contributor operating style, with experience building a content function or leading content strategy independently.
- Demonstrated AI fluency in real production workflows, experience ghost-writing executive content, and familiarity with CMS, SEO/AEO, analytics, and content tools.
Nice to have
- Experience taking a B2B SaaS brand from a corporate voice to a more distinctive and personal one.
- Experience orchestrating brand consultants, SEO agencies, designers, video producers, and freelance writers.
Culture & Benefits
- Remote-friendly work across US time zones.
- Top-tier US medical, dental, and vision insurance.
- 401(k) plan.
- Four weeks of paid time off.
- Equity in a high-growth Series A company.
- Generous AI token usage policy.
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