Demand Generation Lead (AI)

Location: Hybrid working from the Brussels office, Belgium

Salary: Competitive base with performance-based variable compensation tied to influenced pipeline.

Company

Building Holon, an enterprise orchestration platform for the physical economy that jointly optimizes logistics, commercial, retail, and operational decisions against a single financial objective. The company is backed by a €6M Series A.

What you will do

• Identify the channels where a niche enterprise audience consumes information and engages.
• Own the channel strategy and marketing calendar across campaigns, account-based marketing, email, LinkedIn, events, and partnerships.
• Build and manage account-based programmes for named enterprise accounts and account tiers.
• Plan and execute industry event presence end to end.
• Maintain a high-quality thought leadership content engine with input from product marketing and deployment teams.
• Use AI for research, personalization, content production, list building, and automation.

Requirements

• 4+ years of experience in B2B demand generation, ideally building the function from the ground up.
• Experience with enterprise, long-cycle sales and small total addressable markets.
• Ability to learn new markets and products quickly and improve through experimentation.
• Strong copy and design judgment, with a high standard for marketing craft.
• Experience forming hypotheses, testing campaigns, selecting meaningful metrics, and scaling or discontinuing initiatives based on results.
• English is the working language; Dutch or French is a plus.

Nice to have

• Experience with retail, supply chain, logistics, or industrial audiences.
• Comfort with HubSpot and Framer.
• Experience marketing new categories.

Culture & Benefits

• Blank-sheet opportunity with a budget to build the first demand generation engine.
• Performance-based variable compensation tied to influenced pipeline.
• Shareholder participation through an ESOP.
• Health and group insurance, meal and eco vouchers, mobility budget, net allowances, and group and personal bonuses.
• Hybrid work from the Brussels office.

Hiring process

• Application includes questions about opening an enterprise account and using an AI workflow in daily work.
• Belgium work permit or visa requirements are addressed during application.