10 часов назад
Marketing Lead (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Lead (AI): Leading product marketing for an AI product in Bengaluru, covering positioning, campaigns, content, demand generation, partner marketing, and sales enablement with an accent on enterprise messaging and full-stack go-to-market execution. Focus on building repeatable growth loops, improving MQL-to-SQL conversion, and analyzing campaign performance across inbound, outbound, paid, and partner channels.
Location: Bengaluru, Karnataka, India — hybrid or onsite
Company
An AI product company building and scaling a go-to-market engine for an enterprise-focused product.
What you will do
- Own product positioning, messaging, and the external product narrative for enterprise buyers.
- Plan and execute launches and campaigns across owned, paid, outbound, and partner-led channels.
- Build a content engine covering landing pages, case studies, webinars, enablement materials, and sales decks.
- Lead demand generation across SEO, performance marketing, email, outbound, and ABM while aligning with SDRs and RevOps on pipeline goals.
- Develop co-branded campaigns and joint go-to-market plans with cloud partners and systems integrators.
- Define success metrics, analyze results, and iterate rapidly to improve adoption, pipeline, and conversion.
Requirements
- 8+ years of experience in B2B marketing, including at least 2 years owning a product end to end.
- Experience collaborating closely with sales, product, and partners.
- Strong understanding of B2B funnels, messaging, and multi-channel go-to-market strategy.
- Hands-on experience writing content, executing campaigns, managing outcomes, and running full-stack marketing from content to paid media and ABM.
- Ability to work autonomously, operate with high agency, and communicate clearly in writing and meetings.
- Role based in Bengaluru, Karnataka, with hybrid or onsite work.
Nice to have
- Experience in early-stage startups or high-growth go-to-market environments.
- Familiarity with AI-native products or enterprise automation.
- Experience with product marketing, ABM, partner-led go-to-market, SDR collaboration, HubSpot, LinkedIn Ads, and content workflows.
Culture & Benefits
- High-ownership role with responsibility for one product and its growth outcomes.
- Cross-functional collaboration with founders, sales, product, partners, SDRs, and RevOps.
- Full-stack ownership without channel silos or functional handoffs.
- Tools include HubSpot, LinkedIn Ads, Google Ads, Notion, Apollo, CMS tools, Slides, ChatGPT, Claude, and internal analytics and automation tools.
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