Email & Lifecycle Marketing Manager (AI)

Location: London, UK; hybrid, with two to three days per week from the London office

Company

hirify.global is a Norway-founded scale-up providing an AI-powered Enterprise Architecture platform built on a proprietary graph foundation.

What you will do

• Design and run email and lifecycle programs across acquisition nurture, onboarding, adoption, and re-engagement.
• Build segmented and automated nurture flows in HubSpot using intent signals, lead scoring, forms, landing pages, and lifecycle stages.
• Partner with Demand Generation, Sales, BDR, Content, and Product Marketing to align messaging and convert engaged contacts into pipeline.
• Run A/B or multivariate tests and report on engagement, conversion, and pipeline contribution.
• Maintain database health, deliverability, consent management, brand consistency, and compliance across operating regions.

Requirements

• Proven experience designing and running measurable email and lifecycle marketing programs.
• Hands-on fluency with HubSpot workflows, sequences, forms, landing pages, lead scoring, lifecycle stages, and CRM integrations.
• Experience with segmentation, personalization, and A/B or multivariate testing.
• Working knowledge of sender reputation, inbox placement, GDPR, and CAN-SPAM compliance.
• Practical use of AI and automation with sound judgment about their application.

Culture & Benefits

• Values focused on being Bold, Caring, and Driven, with autonomy and psychological safety.
• Employee stock options and 25 days of annual leave offered globally.
• Enhanced parental leave, retirement, and travel, health, disability, and life insurance benefits.
• Annual learning budget for professional development.
• Hybrid work from centrally located offices in London, Copenhagen, Oslo, or New York.

Hiring process

• Typically three to four stages: Talent Acquisition screen, hiring manager interview, practical case study, and values interview.