Lifecycle Marketing Manager (AI)

Location: London, UK; hybrid. Right to work in the UK is required. Visa sponsorship is not available.

Company

hirify.global is a startup building technology that connects ambitious software engineers with relevant career opportunities.

What you will do

• Own the lifecycle marketing stack end to end, including tooling, segmentation, triggers, and communication cadences.
• Design candidate onboarding journeys that accelerate signup-to-value and improve conversion.
• Build personalised activation, education, and re-engagement journeys across email, notifications, and in-product channels.
• Define lifecycle metrics, build the reporting layer, and make performance visible across the company.
• Run continuous experiments, document learnings, and optimise based on growth outcomes.
• Partner with growth, product, and engineering teams while reporting to the Head of Growth.

Requirements

• Experience building lifecycle marketing or CRM systems from scratch.
• Background in a consumer technology or software business focused on user experience and customer workflows.
• Strong understanding of growth metrics, including CAC, LTV, unit economics, conversion, and revenue growth.
• Technical, analytical, and commercially minded, with the ability to work independently with data.
• Experience working with growth teams in early-stage companies.
• Strong product instincts, communication craft, judgement, and fluency with AI tools and agents.

Culture & Benefits

• Above-market salary and significant equity.
• Private healthcare and dental coverage, fertility benefits, and enhanced parental support.
• Gym membership and wellness benefits.
• Claude tokens, a MacBook Pro, and team equipment.
• Regular socials, offsites, and an annual trip.
• Flexible access to tools and support needed to do the work effectively.

Hiring process

• Initial 30-minute video call with the Internal Talent Lead.
• Hiring Manager call followed, for most roles, by an offline practical task.
• Onsite interview loop with the team, task discussion, culture and values interview, and a final Founder interview.