Lifecycle Marketing Manager (AI Health)

Location: Remote in the United States or Canada

Company

hirify.global is building an AI-powered health platform that combines lab testing, imaging, longitudinal health data, and clinical guidance to help people improve their long-term health.

What you will do

• Own SuppCo’s lifecycle marketing strategy, execution, and reporting across email, push, and in-app messaging.
• Build onboarding, engagement, conversion, replenishment, and winback automation journeys in Iterable.
• Use Iterable Catalog to personalize supplement recommendations based on member product stacks.
• Partner with Growth, Creative, Product, and Lifecycle teams to develop and launch campaigns.
• Define and track activation, repeat purchase, LTV, and churn KPIs while running structured experiments.
• Support SuppCo-related launches, including credits, family plans, and add-on offerings.

Requirements

• 6+ years of lifecycle or CRM marketing experience, preferably with a high-growth e-commerce or subscription consumer brand.
• Hands-on experience with Iterable or a comparable ESP such as Braze or Klaviyo, including journey building, segmentation, dynamic content, and deliverability.
• Experience building lifecycle programs from scratch and scaling them into revenue-driving programs.
• Strong analytical skills, including KPI definition, experiment design, and data-driven decision-making.
• Effective cross-functional collaboration with product, creative, and data partners.
• Comfort with AI-assisted content workflows and automating repeatable work.

Nice to have

• Iterable Catalog experience.
• Supplement or health e-commerce experience.
• Basic HTML email skills.
• Familiarity with SQL or product analytics tools.

Culture & Benefits

• Flexible remote work and working hours for eligible locations.
• Competitive salary and benefits package.
• Collaborative, fast-paced environment focused on ownership, execution, and measurable impact.
• Commitment to diversity, inclusion, integrity, and a member-first experience.
• Work on technology intended to improve health outcomes at scale.