Marketing Analytics Manager (AI)

Location: UK, Manchester

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition brands, including Myprotein, Myvegan, Myvitamins and MP Activewear.

What you will do

• Lead, mentor and develop a Performance Marketing Analyst while ensuring delivery against team objectives.
• Partner with Performance Marketing leadership to optimise marketing investment, evaluate channel effectiveness and inform budget allocation.
• Develop a marketing measurement framework combining Marketing Mix Modelling, Multi-Touch Attribution, incrementality testing and platform reporting.
• Define and oversee scalable marketing analytics infrastructure and reliable reporting capabilities.
• Own the marketing experimentation roadmap and design tests to measure incremental impact across channels.
• Use AI-driven tools and analytical techniques to improve marketing effectiveness, reporting efficiency and decision-making.

Requirements

• Strong SQL skills and experience working with large datasets in a cloud platform.
• Working knowledge of Python for data analysis, experimentation and automation.
• Experience with data visualisation tools such as Power BI or Looker.
• Familiarity with performance marketing channels and their operation.
• Ability to translate complex analytical findings into clear business recommendations and commercial actions.
• Strong stakeholder management, communication and prioritisation skills.

Culture & Benefits

• Access to bespoke development programmes and an upskilling programme delivered with an industry training provider.
• 25 days of annual leave plus bank holidays, birthday leave, enhanced parental pay and compassionate leave.
• Volunteer leave, annual leave buy-back options and long-service anniversary gifts.
• Access to an in-house GP, 24/7 Employee Assistance Programme, on-site gym and physiotherapy.
• Staff discounts on hirify.global brands, a salary sacrifice technology scheme, on-site staff shop and subsidised transport to the ICON office.